Mobile game publisher Brightika has announced a $3 million push into PC and console publishing, targeting indie developers over the next 12 to 24 months. The company will provide marketing, operations, and selective product support to help smaller studios break through on platforms beyond mobile.
Brightika Receives $3 Million Investment
Brightika Raises $3 Million
The funding will go toward user acquisition, localization, community management, and marketing campaigns. On the product side, Brightika plans to produce demos and trailers for partner titles. The publisher intends to apply the same discoverability strategies it uses in mobile free-to-play to the PC and console spaces.
Brightika Receives $3 Million Investment
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From Mobile Games to PC and Console Titles
Brightika's existing catalog consists of mobile free-to-play games like IQ Boost, Can You Spot It, and Bingo Klondike. Its first PC release, Bullet Yeeters, is a third-person PvP shooter where players control battling toys. The game is slated for a spring launch. Brightika is currently negotiating with multiple indie teams and will reveal the first batch of funded projects at Steam Next Fest.
Brightika Receives $3 Million Investment
Company Statement and Future Plans
Founder Alexander Rodichev said Brightika has previously helped mobile studios reach tens of millions of players while building sustainable revenue streams. The company now plans to bring the same marketing and publishing discipline to PC and console developers, who often struggle with funding and distribution.
Brightika Receives $3 Million Investment
Final Thougths
Brightika's expansion into PC and console publishing marks a shift from its mobile roots. By backing indie developers and applying proven mobile marketing tactics to new platforms, the publisher aims to carve out a niche in markets where smaller studios often lack visibility and resources.
