Gunzilla Games has launched in-game advertising for its PC and console shooter Off The Grid as part of its newly introduced GI Ad Network. The system allows brands to place advertisements throughout the game's cyberpunk environments, including billboards, kiosks, and building wraps. This represents a broader effort by Gunzilla to integrate advertising within its gaming ecosystem.
How In-Game Advertising Works
Through the GI Ad Network’s self-serve platform, advertisers can submit their creative assets, which are then adapted to fit Off The Grid’s visual style. Campaigns are organized in weekly increments, running from Monday to Sunday, and require a minimum two-week duration. The network offers a range of placements, with standard ad slots starting at $5,000 per week. For maximum exposure, hero placement slots are available, with pricing that can reach up to $30,000 per day.
Gunzilla notes that these in-game ads are expected to reach millions of players, providing brands with visibility in highly trafficked areas of the game world. The company also plans to extend in-game advertising to other titles on the Gunz blockchain as they go live, expanding the potential reach of its ad network.
Integration Beyond Games
In addition to in-game advertising, the GI Ad Network encompasses the print and digital editions of Game Informer, which Gunzilla acquired in March 2024. Print advertising starts at $3,000, while digital packages begin at $600 for social media campaigns and $700 for web-based placements. By combining in-game and traditional media channels, Gunzilla aims to provide advertisers with a multi-platform strategy that spans gaming and publishing.
Future Plans for the GI Ad Network
The launch of in-game ads in Off The Grid is the first step in a broader rollout for the GI Ad Network. Gunzilla plans to expand the system to other games operating on its blockchain network, offering similar advertising opportunities to brands looking to reach gaming audiences in immersive environments. The network emphasizes ease of use, with a production and approval process that takes roughly two weeks before campaigns go live.
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Frequently Asked Questions (FAQs)
What games support GI Ad Network ads?
Currently, in-game ads are available in Off The Grid. Gunzilla plans to expand to other titles on the Gunz blockchain as new games are released.
How do advertisers submit their campaigns?
Campaigns are submitted through the GI Ad Network’s self-serve platform. Advertisers upload creative assets, which are then adapted to the game’s visual style.
What types of ad placements are available?
Ads can appear on billboards, kiosks, and building wraps. Premium hero placement slots are also available for maximum visibility.
What are the campaign costs?
Campaigns start at $5,000 per week. Hero placements can cost up to $30,000 per day, depending on the exposure level.
Does the GI Ad Network include non-gaming advertising?
Yes. The network also covers print and digital advertising for Game Informer, with packages starting at $3,000 for print and $600–$700 for digital.
How long does it take to launch an ad?
The production and approval process takes approximately two weeks before the campaign can go live.
