Scopely has launched a limited-time Sanrio collaboration for Monopoly Go, bringing Hello Kitty and Friends into the mobile board game. Running from March 10th through March 29th on iOS and Android, this partnership marks the debut appearance of Hello Kitty, Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi in the game. Players can expect themed mini-games, fresh collectibles, and cosmetic additions that blend Sanrio's signature aesthetic with Monopoly Go's gameplay.
Sanrio-Themed Updates Across Multiple Game Modes
Monopoly Go's core mini-games have received Sanrio makeovers for the event. Partners now lets players team up to construct Hello Kitty and Friends-inspired attractions. Treasures introduces new digging zones packed with themed items to uncover. Racers adds character-themed vehicles racing through vibrant courses, while Deluxe Drop gets visual tweaks and challenges that carry the Sanrio look throughout.
New Sticker Sets and Token Customization
The collaboration brings a nine-piece Hello Kitty and Friends sticker collection, plus themed shields, dice, and emojis for players to earn. The Style Token system lets you dress up in-game tokens with Sanrio-inspired accessories, adding another layer of personalization. These rewards give players reasons to keep coming back during the three-week window.
Why Scopely Chose This Partnership
Victor Diaz-Roig, Scopely's president of games, explained that the team wanted to capture Hello Kitty and Friends' warmth and charm while staying true to Monopoly Go's style. The studio focused on making sure the mini-game updates and visual touches felt authentic to both brands rather than slapping characters onto existing content.
Event Timing Overlaps With Pets Season
The Sanrio event kicks off during Monopoly Go's Pets Season, which already features pet-themed tokens and activities. This overlap means players can bounce between two themed experiences at once, mixing pet content with Hello Kitty characters for a few weeks.
Make sure to check out our articles about top games to play in 2026:
Best Nintendo Switch Games for 2026
Best First-Person Shooters for 2026
Best PlayStation Indie Games for 2026
Best Multiplayer Games for 2026
Most Anticipated Games of 2026
Top Game Releases for January 2026
Frequently Asked Questions (FAQs)
When does the Hello Kitty event in Monopoly Go start and end?
The event runs from March 10th through March 29th on both iOS and Android platforms.
Which Sanrio characters appear in this collaboration?
Hello Kitty, Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi all make appearances.
What mini-games get Sanrio updates?
Partners, Treasures, Racers, and Deluxe Drop all feature themed visuals and rewards tied to the collaboration.
What collectibles and customization items are available?
Players can grab a nine-piece sticker set, themed shields, dice, emojis, and use Style Tokens to customize their in-game tokens with Sanrio accessories.
How does this fit with other seasonal content?
The collaboration launches during Pets Season, so players can experience both the pet-themed content and Hello Kitty event running side by side.
