South Korean game publisher Krafton has officially named Kangwook Lee as its new chief AI officer. Lee, who has been heading Krafton AI since 2022, will now oversee the company’s artificial intelligence research and long-term technology roadmap. The move highlights Krafton’s continued commitment to integrating AI into its games and operations, both for creative development and overall efficiency.
In his new role, Lee is tasked with guiding AI strategy across the organization. His work will focus on enhancing gameplay, improving operational workflows, and exploring new growth opportunities. Lee’s appointment recognizes his extensive background in AI research, his leadership experience, and his years of involvement in advanced AI projects.
Focus on AI-Driven Gameplay and Innovation
Krafton’s AI strategy centers on supporting developers and improving player experiences. The company has structured its AI initiatives around three main areas: refining gameplay through AI-driven features, increasing efficiency across production and operations, and leveraging AI for new business and growth opportunities. Lee emphasized that the company sees AI as a tool to augment human creativity rather than replace it.
Under Lee’s guidance, Krafton has implemented major AI projects. These include a 2025 collaboration with NVIDIA to develop co-playable characters capable of real-time interaction with players, and the creation of Krafton’s proprietary AI foundation model. These initiatives aim to bring more dynamic experiences to Krafton’s games while exploring innovative AI applications in gaming.
Lee’s Expertise and Academic Background
Kangwook Lee brings extensive experience in AI research, spanning deep learning, natural language processing, reinforcement learning, and multimodal AI systems. Over the years, he has led R&D teams at Krafton and published 57 papers in major AI conferences. To dedicate himself fully to Krafton’s AI strategy, Lee recently stepped down from his tenured academic role, focusing entirely on advancing long-term AI research and exploring emerging areas such as physical AI.
Looking Ahead for Krafton
With Lee at the helm, Krafton is aiming to strengthen its core AI technologies while exploring new avenues for player engagement and operational efficiency. The company’s approach emphasizes sustainable growth and innovation, keeping AI research closely aligned with its gaming business. By integrating AI tools into development and gameplay, Krafton hopes to offer richer experiences while preparing for future advancements in the industry.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
Who is Kangwook Lee?
Kangwook Lee is the newly appointed chief AI officer at Krafton. He previously led Krafton AI and has a strong background in deep learning, machine learning, and AI research.
What will Lee’s role involve at Krafton?
Lee will oversee company-wide AI research, guide long-term innovation strategies, and implement AI initiatives that enhance gameplay, efficiency, and business growth.
What are Krafton’s AI priorities?
The company focuses on three main pillars: improving gameplay, increasing operational efficiency, and identifying new growth opportunities through AI.
What projects has Lee led at Krafton?
Lee has led initiatives including the development of co-playable characters with NVIDIA and Krafton’s proprietary AI foundation model.
How does Krafton view AI in gaming?
Krafton sees AI as a tool to support human creativity and player engagement, not as a replacement for developers or creative input.
Why is this appointment significant?
The appointment reflects Krafton’s commitment to AI innovation and long-term technology development, positioning the company to enhance game design and operational performance.
