Scopely has acquired a majority stake in Istanbul-based game developer Loom Games, the studio behind the hybrid-casual mobile title Pixel Flow. The deal, structured on a multi-year performance-based agreement, values the studio at more than $1 billion. This acquisition marks Scopely’s expansion into Türkiye and strengthens its presence in the hybrid-casual gaming market.
Loom Games was founded by CEO Kübra Gündoğan and CTO Emre Çelik and operates from Istanbul’s growing games industry hub. The studio currently employs around 20 staff members, all of whom will remain with the company under Scopely’s ownership. Gündoğan and Çelik will continue to lead the studio, overseeing the development of future titles.
Pixel Flow Achieves Rapid Global Success
Pixel Flow, launched in 2025, has quickly attracted more than 10 million players worldwide and maintains millions of daily active users. The game monetizes through a combination of advertisements and in-app purchases, reportedly generating seven-figure daily revenue shortly after its release. According to Scopely, the game is the only casual mobile title released in the past year to reach the top 20 grossing rankings in the United States.
The title had previously received a seven-figure seed investment from Arcadia Gaming Partners and early-stage fund e2vc, just months before the acquisition. The rapid success of Pixel Flow reflects both the studio’s development approach and the market demand for hybrid-casual mobile games.
Scopely Highlights the Studio’s Potential
Scopely Chief Revenue Officer Tim O’Brien emphasized the team’s growth and potential in the mobile games market, stating that the combination of creative development, iterative design, and early traction is uncommon in the industry. He noted that Scopely views the acquisition as an opportunity to support Loom Games while integrating it into its global ecosystem.
Gündoğan described the acquisition as a new chapter for Loom Games, explaining that the partnership allows the studio to retain creative autonomy while leveraging Scopely’s experience in scaling mobile games. She added that the studio aims to continue creating games that provide meaningful experiences for players over the long term.
Turkish Gaming Industry Gains Recognition
The acquisition of Loom Games underscores the growth and potential of Türkiye’s gaming sector. Akin Babayigit of Arcadia Gaming Partners highlighted Pixel Flow as one of the most notable success stories to emerge from the country in recent years. He described the collaboration with Scopely as a strong platform for the studio to continue developing innovative games while maintaining the creative approach that contributed to its early success.
With the deal finalized, Scopely expands its hybrid-casual portfolio and reinforces its strategy of partnering with high-performing studios that demonstrate global market potential.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
Who owns Loom Games after the acquisition?
Scopely now holds a majority stake in Loom Games, while the studio’s founders continue to lead the team in Istanbul.
What is Pixel Flow?
Pixel Flow is a hybrid-casual mobile game released in 2025, known for its innovative mechanics, monetization through ads and in-app purchases, and rapid adoption by millions of players worldwide.
How much is Loom Games valued at?
The studio is valued at over $1 billion, based on a multi-year, performance-based deal structure.
Will Loom Games maintain creative control?
Yes, the founders have stated that the partnership with Scopely allows them to retain creative autonomy while benefiting from Scopely’s scaling and development experience.
Why is this acquisition significant for Türkiye?
The deal highlights the growing presence and potential of the Turkish gaming industry, demonstrating that local studios can achieve global success and attract major investment.
What is Scopely’s goal with this acquisition?
Scopely aims to expand its hybrid-casual portfolio, integrate high-performing studios into its ecosystem, and support the global growth of successful mobile games.
