Scopely has taken a majority ownership position in Loom Games, the Istanbul-based studio that developed the hybrid-casual mobile hit Pixel Flow. The transaction, built on a multi-year performance-based structure, places the studio's valuation above $1 billion. This represents Scopely's first move into Türkiye's gaming sector and expands its reach in the hybrid-casual space.
CEO Kübra Gündoğan and CTO Emre Çelik founded Loom Games and run the studio from Istanbul, where it employs roughly 20 people. The entire team stays on under the new ownership structure, with Gündoğan and Çelik maintaining their leadership roles as they develop additional titles.
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Pixel Flow draws millions of daily players
Pixel Flow launched in 2025 and has pulled in over 10 million players globally, with millions returning each day. The game makes money through ads and in-app purchases, hitting seven-figure daily revenue within weeks of release. Scopely says Pixel Flow is the only casual mobile game from the past year to break into the top 20 grossing charts in the United States.
Before the acquisition, the title had secured a seven-figure seed round from Arcadia Gaming Partners and e2vc just months earlier. The speed at which Pixel Flow found its audience shows both the studio's execution and the appetite for this style of mobile game.
Scopely sees rare combination in Loom team
Scopely Chief Revenue Officer Tim O'Brien pointed to the team's growth trajectory and market positioning, calling the mix of creative execution, iterative design, and early momentum unusual in the mobile space. He framed the deal as a way to back Loom Games while folding it into Scopely's broader network.
Gündoğan called the acquisition a turning point for the studio, saying the partnership lets Loom keep its creative independence while tapping into Scopely's infrastructure for scaling mobile games. She said the goal is to keep making games that hold players' attention over time, not just at launch.
Turkish studios attract global attention
The deal puts a spotlight on Türkiye's gaming industry and its capacity to produce globally competitive studios. Akin Babayigit of Arcadia Gaming Partners called Pixel Flow one of the country's standout successes in recent years. He described the Scopely partnership as a strong foundation for the studio to keep building innovative games without losing the creative instincts that got it here.
With the deal closed, Scopely adds another hybrid-casual property to its lineup and continues its pattern of partnering with studios that show they can compete on a global scale.
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Frequently Asked Questions (FAQs)
Who owns Loom Games after the acquisition?
Scopely holds the majority stake in Loom Games, while founders Kübra Gündoğan and Emre Çelik remain in charge of the studio's operations in Istanbul.
What is Pixel Flow?
Pixel Flow is a hybrid-casual mobile game that launched in 2025. It monetizes through ads and in-app purchases and has attracted millions of players globally since release.
How much is Loom Games valued at?
The studio's valuation exceeds $1 billion under the terms of the multi-year, performance-based agreement with Scopely.
Will Loom Games maintain creative control?
Yes. The founders have said the partnership preserves their creative autonomy while giving them access to Scopely's resources for scaling and distribution.
Why is this acquisition significant for Türkiye?
The deal demonstrates that Turkish studios can compete globally and attract billion-dollar valuations, raising the profile of the country's gaming industry.
What is Scopely's goal with this acquisition?
Scopely wants to grow its hybrid-casual portfolio, bring high-performing studios into its network, and support the scaling of successful mobile games worldwide.
