Türkiye has rolled out a sweeping overhaul of its technology incentive system, merging scattered support programmes into one unified framework. The reform targets mobile game studios and software exporters, streamlining access to government funding for marketing, branding, platform fees, infrastructure, and payroll costs.
The new structure pulls together logistics, digital marketing, and brand-building incentives that were previously handled separately. Studios can now plan budgets with more predictability and put more resources toward international expansion.
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Marketing and user acquisition funding expanded
The updated framework significantly boosts support for marketing and user acquisition. Game studios can claim 50% reimbursement on general marketing expenses, capped at 25 million TL (roughly $570,000) per company each year. Digital product marketing gets the same 50% rate, with annual limits of 50 million TL (around $1.135 million) per company and 15 million TL ($340,000) per product, covering up to 10 products.
The goal is to help mobile studios reach larger audiences without shouldering the full financial risk of major campaigns. The dual cap structure (company-wide and per-product) is designed to support studios at different stages of growth.
Brand programmes see major funding increases
Brand-focused initiatives like Turquality and E Turquality now offer annual support limits as high as 500 million TL (approximately $11.3 million). These programmes fund long-term marketing, visibility campaigns, and export-focused brand development for studios building an international presence.
The jump in brand funding signals Türkiye's commitment to backing studios that want to compete on a global scale in the gaming market.
Platform fee relief for mobile developers
The government will now cover 50% of platform commissions charged by the Apple App Store and Google Play, up to 20 million TL (approximately $455,000) annually. For mobile studios, this cuts a recurring expense that can eat into revenue, freeing up funds for development and growth.
Combined with the marketing and brand incentives, this measure gives studios more breathing room to reinvest in their games and teams.
Infrastructure and analytics tools supported
Cloud hosting and analytics services also fall under the new framework. Providers like Amazon Web Services and Microsoft Azure receive roughly 50% coverage, capped at 5 million TL ($114,000) per year. Analytics platforms including Adjust and RevenueCat get the same 50% support rate, with annual limits of 2.5 million TL ($57,000).
By reducing infrastructure and data management costs, the incentives lower operational barriers and let studios focus more on building better games and user experiences.
Employment incentives encourage team expansion
The framework includes payroll incentives for both local and international hires. Eligible salaries receive 50% support within set limits, available for up to five years. Higher rates apply for hires from designated target countries, encouraging studios to grow their teams and recruit talent from key global markets.
Taken together, the reforms represent the most substantial revision of Türkiye's gaming and tech incentives to date, creating a more structured environment for studios to scale, export, and compete internationally.
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Frequently Asked Questions (FAQs)
What types of expenses are covered under Türkiye's new game studio incentives?
The incentives cover marketing and user acquisition, brand development, platform fees for app stores, cloud and hosting costs, data analytics tools, and eligible salaries for domestic and overseas employees.
How much support can mobile studios receive for marketing and user acquisition?
Mobile studios can receive 50% support for marketing costs, up to 25 million TL per company annually. Digital product marketing support is capped at 50 million TL per company and 15 million TL per product for up to 10 products.
Are platform commissions included in the incentives?
Yes. Türkiye will cover 50% of Apple App Store and Google Play fees, up to 20 million TL per year.
Is brand development also supported?
Brand programmes like Turquality and E Turquality now offer funding up to 500 million TL per year to assist studios in building international recognition.
How long can a company receive employment incentives?
Eligible employment incentives are available for up to five years, with higher rates for designated target countries.
Are cloud services and analytics tools included in the incentive program?
Yes, cloud hosting platforms like AWS and Azure, as well as analytics tools like Adjust and RevenueCat, receive 50% support within defined annual caps.
Who benefits from these reforms?
The reforms target mobile game studios and software exporters in Türkiye, providing financial support to lower costs, expand globally, and strengthen the local gaming ecosystem.
