Türkiye has announced a major update to its technology incentive framework, introducing a unified model that brings multiple support programmes under a single system. The reform is aimed at mobile game studios and software exporters, simplifying access to state backing while providing financial support across marketing, branding, platform fees, infrastructure, and employment costs.
According to industry reports, the new framework consolidates previously fragmented incentives into one cohesive structure, covering logistics, digital product marketing, and brand development. This approach allows companies to plan budgets with greater clarity and focus on expanding their global reach.
Expanded Marketing and User Acquisition Support
A central feature of the updated framework is expanded support for marketing and user acquisition. Game studios can now access 50% funding for general marketing expenses, capped at 25 million TL (approximately $570,000) per year per company. Digital product marketing costs are similarly supported at 50%, with annual limits of 50 million TL (around $1.135 million) per company and 15 million TL ($340,000) per product, for up to 10 products.
The support aims to help mobile studios reach wider audiences while reducing the financial risk associated with large-scale marketing campaigns. By including both company-wide and product-specific caps, the government is targeting sustainable growth for studios of different sizes.
Brand Funding Programs Get a Boost
Brand-focused programmes such as Turquality and E Turquality now offer significantly higher annual support limits, reaching 500 million TL (approximately $11.3 million). These programmes are designed to assist studios in building international brand presence, with funding directed toward long-term marketing, visibility, and export initiatives.
The increase in brand funding demonstrates Türkiye’s intent to support studios that are looking to establish a strong global footprint in the gaming sector.
Relief on Platform Fees for Mobile Studios
Another major development is support for platform commissions. The government will cover 50% of fees charged by the Apple App Store and Google Play, with an annual cap of 20 million TL (approximately $455,000). For mobile studios, this measure can significantly reduce the recurring costs of distributing games on major platforms.
This support complements the marketing and brand incentives, helping studios preserve revenue that can be reinvested into game development and growth initiatives.
Infrastructure and Analytics Support
The incentive framework also extends to cloud hosting and analytics services. Providers such as Amazon Web Services and Microsoft Azure are eligible for roughly 50% coverage, with annual limits of 5 million TL ($114,000). Analytics tools including Adjust and RevenueCat are also supported at 50%, with caps of 2.5 million TL ($57,000) per year.
By offsetting the costs of infrastructure and data management, the incentives aim to lower operational barriers and allow studios to focus on user experience and game development.
Employment Incentives Encourage Talent Expansion
Türkiye’s updated framework includes employment incentives for both local and international hires. Eligible salaries are supported at 50% within defined limits, with support available for up to five years. Higher incentive rates are provided for designated target countries, encouraging studios to expand their teams and attract talent from key global markets.
Overall, the reforms represent the most comprehensive overhaul of Türkiye’s gaming and tech incentives to date, providing a structured environment for studios to grow, export, and compete internationally.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
What types of expenses are covered under Türkiye’s new game studio incentives?
The incentives cover marketing and user acquisition, brand development, platform fees for app stores, cloud and hosting costs, data analytics tools, and eligible salaries for domestic and overseas employees.
How much support can mobile studios receive for marketing and user acquisition?
Mobile studios can receive 50% support for marketing costs, up to 25 million TL per company annually. Digital product marketing support is capped at 50 million TL per company and 15 million TL per product for up to 10 products.
Are platform commissions included in the incentives?
Yes. Türkiye will cover 50% of Apple App Store and Google Play fees, up to 20 million TL per year.
Is brand development also supported?
Brand programmes like Turquality and E Turquality now offer funding up to 500 million TL per year to assist studios in building international recognition.
How long can a company receive employment incentives?
Eligible employment incentives are available for up to five years, with higher rates for designated target countries.
Are cloud services and analytics tools included in the incentive program?
Yes, cloud hosting platforms like AWS and Azure, as well as analytics tools like Adjust and RevenueCat, receive 50% support within defined annual caps.
Who benefits from these reforms?
The reforms target mobile game studios and software exporters in Türkiye, providing financial support to lower costs, expand globally, and strengthen the local gaming ecosystem.
