It has been a long time since Microsoft offered any meaningful price cut on the Xbox Series X, and now a significant discount has quietly started appearing for certain players on the Microsoft Store.
According to reports from Pure Xbox, select users are seeing a "Just For You" deal that slashes the price of the console by up to 50% off. One confirmed example shows the 1TB Xbox Series X Digital Edition reduced by over $250. That is a serious cut for a console that rarely goes on sale at full retail.
The Catch: Not Everyone Gets This Deal
Here's the thing, though. This is a targeted promotion, which means it will not show up for every Xbox owner. Microsoft describes the discount as being based on "factors such as subscription, usage, or purchase behavior." The leading theory, backed by multiple Reddit confirmations, is that Xbox One owners are the primary targets, likely as an incentive to finally make the jump to current-gen hardware.
The specific discount amount also appears to vary from person to person, so while some are seeing that $250+ reduction, others may see a smaller figure or nothing at all.
Right now the deal also appears to be limited to the United States, though that has not been officially confirmed by Microsoft. There is a real possibility it expands to other regions as the promotion continues into April.
How to Check If You're Eligible
To find out whether the deal is showing up on your account, open the Microsoft Store app directly on your Xbox console. Scroll down the main Home page until you reach the "Consoles and Accessories" section, then tap Xbox Consoles. If the "Just For You" price is attached to your account, it will appear there.
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This discount only appears through the Microsoft Store app on your Xbox console. Checking the web store on PC or mobile will not show the targeted deal.
What most players miss is that even if the targeted deal does not appear for you, Microsoft is also currently discounting Certified Refurbished Series X and S consoles in select regions. That promotion is open to more users and can save up to $100 on a pre-owned system. You can find those listings by searching "Certified Refurbished" in the Microsoft Store app on your console.
Microsoft Store console section
A Rare Move From Microsoft
Microsoft has been notably reluctant to discount the Xbox Series X hardware directly, making this promotion stand out regardless of its targeted nature. The timing is interesting too, sitting alongside a wave of Xbox platform activity including dashboard updates, Game Pass additions, and the recent announcement of Minecraft Dungeons 2.
Whether this is a push to grow the current-gen install base ahead of bigger software releases or simply a loyalty nudge for long-time Xbox One holdouts, the end result is the same: if you qualify, this is one of the best hardware deals Microsoft has put out in years.
Keep an eye on the Microsoft Store over the coming weeks as the promotion may widen. Make sure to check out more:
