Overwolf, the in-game content platform, announced that it will pay out $300 million to creators by the end of 2025, marking a 25% increase from the $240 million distributed in 2024. Since its launch, Overwolf has paid creators more than $800 million for mods, apps, and private game servers across popular titles such as Minecraft, The Sims, and Hogwarts Legacy.
Uri Marchand, founder and CEO of Overwolf, described the platform as part of a broader shift in game development, where opportunities extend beyond traditional AAA studios. "The future of game development isn't confined to AAA studios anymore; it's being built inside the games themselves by in-game creators," he said. Marchand also reaffirmed Overwolf's goal to reach $1 billion in annual creator payouts by 2030.
Growth driven by user engagement and mod downloads
Overwolf supports 178,000 creators and reaches 113 million monthly active users, largely through CurseForge, its mod distribution hub. The platform reported that creators are expected to surpass 32 billion mod downloads in 2025, representing a 33% increase compared to the previous year.
The platform's largest mod communities include Minecraft, which hosts 240,000 mods with 93 billion downloads, The Sims with 100,000 mods and 2.8 billion downloads, and Ark: Survival Ascended with 5,100 mods and one billion downloads. Unlike Fortnite and Roblox, which maintain tight control over creator ecosystems, Overwolf takes a decentralized approach, collaborating with studios to provide official modding tools.
New partnerships and expanding game support
This year, Overwolf expanded its partnerships with major studios, including Warner Bros. Games and Krafton. The company launched the Hogwarts Legacy Creator Kit, which has been downloaded more than 12 million times, allowing players to create and share mods directly within the game. Overwolf also integrated modding support into Krafton's life simulation title inZOI, which is currently in early access.
Hyungjun Kim, producer and director for inZOI, highlighted the importance of player creativity. "By partnering with CurseForge, we are providing a dedicated platform for inZOI mods, ensuring that our community has the best tools and resources to bring their creative visions to life," he said.
How creators earn on Overwolf
Overwolf's monetization model allows creators to earn through ad revenue and premium mods. In-game app developers can create overlays for games like League of Legends, which are monetized through non-intrusive advertisements. Authors can also sell premium mods, typically priced between $2 and $15, with a 50% revenue share.
One example is Francisco "Sandi" Montano, a former marketer who started creating mods for Ark: Survival Ascended. His 44 mods, including two premium options, have accumulated millions of downloads, earning him around $25,000 per month. Montano described Overwolf as enabling creators to turn hobbies into careers while maintaining flexible schedules.
The future of in-game creation
Overwolf's growth in payouts, user engagement, and partnerships highlights the increasing significance of in-game creation in the gaming industry. While reaching $1 billion in annual creator payouts by 2030 is ambitious, the platform's trajectory suggests a continued expansion of opportunities for independent creators, modders, and developers.
Frequently Asked Questions (FAQs)
What is Overwolf?
Overwolf is a platform that allows creators to build and monetize mods, apps, and private game servers for popular games such as Minecraft, The Sims, and Hogwarts Legacy.
How much did Overwolf pay creators in 2025?
Overwolf announced record payouts of $300 million to creators in 2025, a 25% increase from 2024.
How do creators earn money on Overwolf?
Creators earn through ad revenue and premium mod sales, with a typical 50% revenue share on paid content. In-game apps and overlays also generate income through non-intrusive ads.
Which games have the largest mod communities on Overwolf?
The biggest mod communities are Minecraft (240,000 mods), The Sims (100,000 mods), and Ark: Survival Ascended (5,100 mods).
What are Overwolf's long-term goals?
The company aims to reach $1 billion in annual creator payouts by 2030, reflecting the growing role of in-game creators in the gaming industry.
How does Overwolf differ from platforms like Roblox or Fortnite?
Unlike those platforms, Overwolf works directly with game studios to provide official modding tools, supporting a more decentralized creator ecosystem.
