Schedule 1 launched as a drug-dealing sim made by a tiny team, priced at $19.99, and became one of the biggest PC games of the year. That story, repeated across titles like REPO, Peak, and Palworld, is now showing up clearly in the data.
Analyst firm Newzoo has published its PC & Console Gaming Report 2026, and one of its sharpest findings is just how differently PC players spend compared to their PlayStation and Xbox counterparts when it comes to games priced under $30 at launch. According to Newzoo's findings covered by GamesRadar, the gap is significant and widening.
The numbers behind the split
Since 2022, all three platforms have seen growth in sub-$30 game sales. PC is up 40%, PlayStation 50%, and Xbox 35% in percentage terms. Those numbers look comparable on the surface. The actual spending totals, though, tell a very different story, with PC pulling far ahead of both consoles.
The key here is what's driving that spending. On PlayStation and Xbox, the sub-$30 space is dominated by back-catalog titles, older games sitting in digital storefronts at reduced prices. On PC, new releases are the engine. Sales of new sub-$30 games on PC have grown by 156% since 2022, according to Newzoo. That's not discount shoppers clearing out wishlists during a sale. That's full-price, day-one purchases of games that simply launched cheap.
What the top sellers reveal about each platform
Newzoo's breakdown of the top five sub-$30 games by revenue for each platform in 2025 makes the contrast concrete. Minecraft and Dead by Daylight appear in the top five across all three platforms, which makes sense given their size and install bases. The PC list, though, fills its remaining three spots with Schedule 1, REPO, and Peak, all recent viral hits born and bred on Steam.
The revenue distribution within those top fives is just as telling. On PlayStation and Xbox, Minecraft accounts for more than triple the revenue of the second-place game. On PC, Schedule 1 actually edges out Minecraft at the top, and REPO trails Minecraft by only a slim margin. The console sub-$30 market is essentially a Minecraft market with a long tail. The PC version is genuinely competitive across multiple titles.
Newzoo's data for this segment covers six markets: the US, UK, Germany, France, Spain, and Italy. Results in other regions may vary.
Why Steam keeps producing these breakout hits
Part of this comes down to discoverability. Steam's algorithm, its queue system, its wishlist mechanics, and its review visibility all give small games a real shot at finding an audience without a marketing budget. A game like TCG Card Shop Simulator or Lethal Company can surface through word of mouth and Steam's own recommendation engine in ways that simply don't exist on console storefronts.
There's also a platform exclusivity angle. Schedule 1 isn't on PlayStation or Xbox at all. Neither are a lot of these early access hits. They launch on PC, build their audience on PC, and many never make the jump to console, where porting costs, certification processes, and weaker storefront discoverability make the math harder for small developers.
As Newzoo's full findings detail, the $30 and under bracket is actively reshaping how spending flows on PC, with new releases in that tier capturing 9% of total PC game spending in 2025 alone.
A growing pipeline of cheap hits
Looking at the year-by-year list of top new sub-$30 PC releases, the trend has been building for a while. 2023 brought Lethal Company, BattleBit Remastered, Dave the Diver, Party Animals, and Dredge. 2024 added Palworld, Path of Exile 2, Enshrouded, Sons of the Forest, and TCG Card Shop Simulator. Each of those spawned imitators, genre booms, and follow-up hits that kept the cycle going.
Newzoo's conclusion is direct: "Sub-$30 new releases are reshaping the PC market, capturing an increasing share of player spending year over year." For indie developers and smaller studios like Capcom's back catalog teams or publishers putting out experimental titles at accessible prices, that's a meaningful signal about where PC player attention and money are actually going.
With GTA 6 still unconfirmed for PC and console publishers pushing toward $70-$80 price points for their biggest releases, the sub-$30 segment on Steam looks set to keep growing. The next Schedule 1 is probably already sitting in someone's early access queue right now.
