The timing here is no accident. With Star Fox set to arrive on Nintendo Switch 2 next week, Nintendo has quietly dropped a full soft toy line on its UK and European stores, giving fans a way to rep Team Star Fox before the game even launches.
The plush range is made by San-Ei, the Japanese manufacturer behind a long history of Nintendo character merchandise. These toys were originally released in Japan, and their arrival in Europe marks the first time Western fans can grab them through an official Nintendo storefront.
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The full roster, in plush form
All four members of the Star Fox crew are available: Fox McCloud, Falco Lombardi, Peppy Hare, and Slippy Toad. Each one is priced at approximately $38 USD, and the sizing varies slightly by character. Fox and Falco come in at around 25 cm tall, Peppy is the tallest of the group at roughly 29 cm, and Slippy is the smallest at about 20 cm. Nintendo officially describes them as created for "play and decoration," which is doing a lot of work as a product description, but the point stands.
The key here is that this isn't just a passive merchandise drop. Nintendo timed the European storefront listing to land in the same week as the Star Fox Switch 2 release, which means the merch push is deliberate hype-building, not an afterthought.
Pre-order bonuses sitting alongside the plush
Buying the game through the My Nintendo Store in this region also gets you a Star Fox Pin Set and a Star Fox Rubber Velcro Patch. These are separate from the soft toys, bundled as pre-order incentives rather than standalone purchases. Nintendo also shared a movie-style Star Fox poster across its social channels this week, leaning hard into the franchise revival energy.
What most players miss with these kinds of merchandise drops is how they signal Nintendo's confidence in a release. Plush lines, pin sets, and promotional artwork don't get this kind of coordinated rollout for titles Nintendo isn't fully behind. The last time the Star Fox brand got this much retail attention in Europe was well over a decade ago.
What comes next for the series
Star Fox returning to Nintendo hardware is a big deal for fans who have been waiting since Star Fox Zero on Wii U back in 2016. The Switch 2 entry represents the franchise's first major console outing in roughly a decade, and Nintendo is clearly treating it as a priority release rather than a quiet port or spin-off.
If the San-Ei plush line continues to expand globally, North American and other regional Nintendo stores seem like the logical next step. For now, European fans have first access outside Japan.
For readers who enjoy space-based strategy titles while waiting for their Star Fox fix, Star Atlas: Holosim is worth keeping on your radar. If you want to get up to speed before jumping in, the Star Atlas: Holosim beginner guide covers the core mechanics and early progression in detail. More gaming guides across genres are available on our site for whatever you're playing next.
