Target dropped a LEGO sale this week that deserves attention, especially with Amazon Prime Day landing just days away. Discounts across LEGO Speed Champions, LEGO Icons, LEGO Technic, and LEGO Star Wars sets are live right now, with several sets hitting their lowest prices ever.
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The sets actually worth buying right now
Five sets stand out from the broader sale. The LEGO Speed Champions Time Machine from Back to the Future is the headline deal, down to $22.39 from its usual $27.49. That 19% discount represents the lowest price this set has ever sold for at retail. Amazon matched the price shortly after Target went live, so you have options on where to buy.
The LEGO Icons Leonardo da Vinci's Flying Machine Ornithopter has also hit an all-time low at $39.99 (down from $49.99). It is an 18+ set with under 500 pieces, but the build includes a working wing-flap mechanism and makes for a genuinely impressive display piece.
For space fans, the LEGO Technic NASA Artemis Space Launch System Rocket is down to $47.99 from $59.99. The set recreates the heavy-lift rocket used in the crewed lunar mission earlier this year, and as a Technic build, it actually simulates three stages of rocket separation. Another all-time low.
Rounding out the highlights, the LEGO Star Wars The Mandalorian: Grogu with Hover Pram set is $55.99 after a 20% cut from $69.99. None of these are new 2026 releases, but the price drops are real and the builds hold up.
Should you wait for Prime Day or buy now
Here's the thing: Prime Day is one of the better times of year to find LEGO discounts, but that does not guarantee these specific sets will be cheaper next week. Several of the Target deals are already at all-time lows, and there is no reliable pattern suggesting Prime Day will go lower on the same SKUs.
What Prime Day will likely bring is a wider selection. The LEGO Store ran its own parallel sale during Prime Day last year, so the overall deal volume tends to spike. The key here is knowing which sets you actually want before the event starts, so you are not impulse-buying something mediocre just because it has a badge on it.
If you are deep into the LEGO gaming side of things, the upcoming LEGO Batman: Legacy of the Dark Knight is worth tracking. Check out the full pre-order bonuses guide to understand what editions are available and whether any current retail sales affect your buying decision there.
What this sale tells us about the next few weeks
Retailers running pre-Prime Day LEGO sales is not new behavior, but hitting all-time lows on multiple sets the week before the event is a stronger move than usual. Target is clearly trying to capture buyers who do not want to wait, and the pricing backs that up.
The Bumblebee retirement timeline adds a separate layer of urgency that has nothing to do with Prime Day. With only three LEGO Transformers sets ever produced, that line has a collector appeal that most retail sets do not.
Prime Day 2026 starts next week. Between now and then, the Target sale is live and several of these prices are genuinely the best they have ever been. If you want a broader look at what to play while you wait for your builds to arrive, the LEGO Batman: Legacy of the Dark Knight Twitch Drops guide has everything you need to claim free in-game rewards in the meantime. For more on what is worth your time across gaming right now, browse the full gaming guides hub for the latest.
