Yield Guild Games (YGG) Pilipinas, a major community driving web3 adoption in the Philippines, has locked in a strategic partnership with Immutable, the global web3 game publisher. The deal makes YGG Pilipinas an anchor partner for the mobile game Guild of Guardians (GOG), which has pulled solid numbers since launching in May 2024.
YGG Pilipinas and Immutable Partner to Lead GOG Launch
What is Immutable?
Immutable is a web3 gaming platform built to bring digital ownership to players by making blockchain game development safe and straightforward. The platform gives game studios and indie developers the tools to build and launch games on the Ethereum blockchain without getting stuck in technical complexity.
The product suite includes pre-built solutions optimized for speed and security, so developers can ship faster without compromising player experience. Builders get direct web3 guidance, live community support, and access to the largest ecosystem in gaming.
Nearly 400 web3 games building on IMX
Building a web3 game is expensive and complicated. Development, maintenance, marketing, player acquisition — the list goes on. But nearly 400 games are choosing to build on Immutable because the platform simplifies the process and provides an existing user base. This article covers why so many developers are picking Immutable.
Immutable Gaming Ecosystem
YGG Pilipinas and Immutable team up
Jill Keshyap, Executive Producer of Immutable Games Studio, pointed to the Philippines' dominance in web3 gaming as the reason for the partnership. YGG Pilipinas has an active, dedicated player base that consistently ranks at the top of new web3 games. The goal is to make Guild of Guardians the leading team-based RPG on mobile.
"We've always recognized the Philippines as one of the strongest communities in web3 gaming, with YGG Pilipinas at the forefront. They have the most active and dedicated players globally, who are always the first to discover and achieve top ranks in the latest web3 games. This partnership will be instrumental in establishing Guild of Guardians as the leading team-based RPG on mobile. YGG's web3-native user acquisition tools have enabled us to engage a wider player base. With YGG Pilipinas' onboarding expertise, we are optimistic that GOG can become one of the top games to drive further adoption."
YGG Pilipinas Recent Road Trip
GOG hits over 1 million pre-registrations
Guild of Guardians (GOG) is featured in Season 6 of YGG's Guild Advancement Program (GAP), a questing platform that rewards players with YGG tokens and blockchain-verifiable achievement badges. GAP Season 6 includes six GOG quests, from beginner-friendly tasks to challenges for experienced players. The season wraps up on August 21, 2024, after which participants can claim their YGG token rewards.
The GOG launch pulled serious attention. The game hit over 1 million pre-registered users and built a large following across social media. After a soft launch in Indonesia, Australia, and Canada, GOG went global on May 15, 2024, and quickly earned a 4.8 rating on the iOS App Store. Players praise the game's lore, depth, and player-focused design. It's available on both Android and iOS.
Guild of Guardians (GOG) Cover Banner on X
Philippines leads web3 gaming adoption
The Philippines has ranked as the global leader in web3 gaming interest for three straight years. YGG Pilipinas, with over 95,000 active members, is a key partner for Immutable in reaching Filipino players. The community does more than play — it creates content to promote GOG, runs tutorials for new players, and offers referral incentives.
Mench Dizon, YGG Pilipinas Country Head, highlighted Immutable's ongoing support, including their participation in the YGG Pilipinas Roadtrip and GAP Season 6. Dizon noted the success of onboarding over 2,600 new players to GOG and forming more than 20 active guilds, reinforcing the community's role in promoting Immutable's games in the Philippines.
"Immutable has consistently supported YGG across multiple initiatives, most recently the YGG Pilipinas Roadtrip and Season 6 of GAP. Additionally, onboarding one of our community leads as a game ambassador reflects the trust we've established over the years. So far, we've brought in over 2,600 new players to Guild of Guardians and formed more than 20 active guilds. YGG Pilipinas will continue supporting Immutable's games and make them accessible to the Philippines, the epicenter of web3 gaming adoption."
YGG Pilipinas and Immutable Partner to Lead GOG Launch
What this means
The partnership between YGG Pilipinas and Immutable is a significant move for web3 gaming in the Philippines, which has one of the strongest gaming communities in the world. The collaboration aims to expand Guild of Guardians' reach and push broader web3 adoption.
By combining YGG Pilipinas' community and onboarding experience with Immutable's platform, the partnership is designed to create better player experiences. As web3 gaming grows, the collaboration between YGG Pilipinas and Immutable represents a focused push for growth and innovation in the space. More information is available here.
