A Hallmark holiday ornament listing has apparently done what no dataminer managed to do: reveal a brand-new Minecraft mob before Mojang had a chance to announce it. The mob's name is Blub, and that alone is enough to make it an instant community favorite.
The ornament that spilled the secret
The listing for the "Minecraft Blub Ornament" appeared on the Hallmark website and was flagged by users on the r/GamingLeaksAndRumours subreddit. Hallmark lists the product as available on October 10, describing it as something "fans of the popular video game will love to add" to their collection as they "explore and create in the newest version of the pixelated-style game."
Here's the thing: there is a product image attached to the listing, but it's only a silhouette. Whoever redacted the image did just enough to keep the full design hidden, but not enough to scrub the name. So now the entire Minecraft community is staring at a dark blob and arguing about what it could possibly be.
Looking at the silhouette, some fans think they can make out a four-legged creature with what might be rounded ears and a small protrusion on top. Others are more skeptical, pointing out that the rounded nub could simply be the ornament hanger rather than part of the mob's actual design. The community has already started producing fan-made models anyway, with one particularly charming blue bunny concept making the rounds on r/Minecraft.
The silhouette image is the only visual information available right now. Fan-made Blub models are creative speculation, not confirmed designs.
Minecraft or Minecraft Dungeons 2?
The bigger debate isn't what Blub looks like. It's where Blub actually belongs.
Some fans on r/GamingLeaksAndRumours have raised the possibility that Blub could be tied to Minecraft Dungeons 2 rather than the main sandbox game. The dungeon-crawler sequel is set to launch sometime this fall, which lines up neatly with the ornament's October 10 release window. Minecraft Dungeons already has several mobs exclusive to its own roster, including the mole and the hedgehog, so a Dungeons-exclusive Blub wouldn't be out of the question.
The counter-argument comes from Hallmark's own description. The listing specifically references the "newest version of the pixelated-style game," which many fans read as pointing to Minecraft itself rather than a spin-off. Though, to be fair, that phrasing doesn't explicitly state Blub is from any new version at all. It's vague enough to support either reading.
Mojang has said nothing publicly. No confirmation, no denial, no cryptic emoji post. For now, Blub exists in a state of pure mystery, which the community seems to be enjoying thoroughly.
What this means for the Minecraft mob roster
Mojang has been moving through updates at a steady pace, with smaller drops like Tiny Takeover and Chaos Cubed keeping things moving between bigger releases. The studio has also said publicly that anything is possible as they revisit older ideas for future updates. A new mob with a name this good would fit right into that philosophy.
The Minecraft mob roster is already enormous, covering everything from passive farm animals to hostile Piglin Brutes in the Nether. Blub, whatever it turns out to be, would be joining a list of hundreds. The key here is that the name alone has generated more community excitement than plenty of officially announced content manages to pull off.
For now, you'll want to keep an eye on any official Mojang announcements heading into the summer and fall. If Blub is real and tied to an upcoming update or Minecraft Dungeons 2, an official reveal can't be too far off. Check out our latest gaming news for any Mojang updates as they drop, and browse gaming reviews to stay across everything else worth playing while you wait for Blub to make its official debut.
