Cagy, named Best Content Creator at our 2025 GAM3 Awards, has been a key voice in the web3 gaming scene. Starting his career during the early days of Axie Infinity, Cagy has witnessed the evolution of play-to-earn (P2E) titles and the growing integration of crypto in gaming. We had the honor of sitting down with him in a recent exclusive interview, where he shared insights into his journey, his approach to evaluating games, and his perspective on the broader industry.
From early crypto to web3 gaming
Cagy started making content in 2017 while investing in crypto ICOs. Around 2020, he saw the real potential of web3 gaming through projects like Hash Rush, Lost Relics, and Axie, each with only a few hundred active users at the time. Those early experiences showed him that the intersection of gaming and blockchain could become a sustained niche, not just a passing trend.
Those early P2E games shaped how Cagy evaluates web3 titles today. Unlike traditional games, these projects emphasized the real-world value of player-earned assets. That perspective drives his focus on developers who understand both game mechanics and the economic realities of player-driven ecosystems.
"P2E didn't really become a thing until late 2020 or early 2021. Back then, crypto and gaming simply meant owning the assets you earned in game, and value always came from other players wanting what you worked hard to get. With that in mind, I was looking for founders who understood that concept. Not many did, because most came from the web2 gaming industry where game economies are not designed with real world impact in mind."
The rise of Silly Kitties
Silly Kitties, initially pitched as a meme token, caught Cagy's attention for its potential to become a recognizable global brand. He sees it as a five- to ten-year journey that requires steady development and consistent community engagement. Unlike existing cat-themed projects, Silly Kitties has the runway to expand its reach if the team commits to the long haul.
"When KitteyGG first pitched me Silly Kitties, it was originally meant to be a meme token. But I thought to myself, we already have Axie, Moku, Sappy Seals, and Pudgy Penguins, yet there is no cat brand with the potential to go truly global. I believe Silly Kitties can become that global brand, but it will not happen overnight. This is a five to ten year grind to get it to the level we envision. Slow and steady wins the race."
Assessing games and economies
Cagy evaluates web3 games through an economic lens. The distribution of tokens, NFTs, and in-game resources must align with demand to maintain stability. Community quality and developer responsiveness matter just as much. Games that openly address speculation, token sales, and volume tend to outperform those that only emphasize casual play without considering economic incentives.
Balancing fun with play-to-earn incentives remains a critical factor. Cagy points out that developers can't skip traditional game design principles. Finding the right balance between enjoyable gameplay and meaningful in-game rewards requires experimentation and time.
"A big portion of web3 is about making money, and that cannot be denied. At the same time, making a fun game is a formula that has been understood for many years, and developers cannot skip that part of the equation. It is important to find the sweet spot between a fun experience and the incentives within it. That takes time, and a lot of trial and error."
Community as a cornerstone
Community engagement has been central to Cagy's work. He emphasizes that quality of engagement often outweighs quantity. His early experiences with Lost Relics and Axie illustrate the impact of supportive communities. While Lost Relics had a smaller but toxic community, Axie's founders actively welcomed new players, fostering a positive environment that contributed to its long-term success.
Cagy also highlights the range of crypto integration in web3 games. Some titles focus on cosmetic items on-chain, while others build complete economies with player-owned assets. He sees this diversity as a way to let different players engage at their comfort level, while also providing opportunities for traditional gamers to transition into web3.
"We can definitely bring traditional gamers into web3, it is just a matter of them discovering what they like. At the very least, I believe that almost all traditional gamers would support owning the skins they purchase or earn in a game."
Observing industry trends
Cagy has closely followed the development of the Ronin Network, noting its focus on gaming and accessibility. Unlike many other blockchain platforms, Ronin prioritized practical applications for players rather than replicating generic solutions. Looking ahead, Cagy sees potential in gradually introducing crypto features in games, including cosmetic NFTs, to help onboard new users without overwhelming them.
He thinks the industry could benefit from more support for indie developers rather than concentrating venture capital on large AAA titles. Targeted funding and a focus on smaller, innovative projects can produce better outcomes for web3 gaming as a whole.
"I would not change anything, but I would encourage creators to expand beyond X and produce content on other platforms. X is not a good place to educate new users, it works best for people who are already in the space. As for venture capital, I would encourage them to direct more funding toward indie games instead of putting large amounts into AAA titles that have the lowest chance of succeeding. We need more shots on target and more accuracy."
Personal interests and advice
Outside of web3, Cagy enjoys first-person shooters, including Call of Duty, Battlefield, Fortnite, and ARC Raiders. When asked about potential collaborations for Silly Kitties, he mentioned Legos, reflecting his personal experiences with building and creativity during his childhood.
For those aspiring to become influential voices in web3 gaming, Cagy advises authenticity and consistency. Expressing genuine opinions about games and projects, even when they differ from mainstream expectations, helps build credibility and trust with audiences.
"I think it is important to stay true to yourself and listen to your gut. More often than not, people want you to be who they think you should be, and that eventually falls apart. It is a house of cards, because at some point you have to stand for something. And when that moment comes, if no one has ever heard your real opinions, you will crumble under pressure. It is better to grow with opinions from the beginning. If you like a game, say it. If you do not, say it."
Frequently asked questions (FAQ)
What is Cagy known for in the web3 gaming community?
Cagy is recognized as a content creator and strategist who evaluates web3 games based on economic fundamentals, community quality, and long-term potential.
What is Silly Kitties and why is it significant?
Silly Kitties is a blockchain-based gaming project initially launched as a meme token. Cagy sees it as a long-term project with potential to become a global brand in web3 gaming.
How does Cagy assess new P2E games?
He evaluates tokenomics, NFT emissions, community engagement, and developer responsiveness, with an emphasis on balancing economic incentives with enjoyable gameplay.
Can traditional gamers adapt to web3 games?
Yes, Cagy believes that traditional gamers can transition into web3, particularly through ownership of in-game items or cosmetic NFTs.
What trends is Cagy following in web3 gaming?
Cagy is interested in less aggressive crypto integration in games, supporting indie developers, and fostering communities that enhance player retention and engagement.
What advice does Cagy give to aspiring web3 content creators?
He recommends staying authentic, expressing genuine opinions about games, and consistently engaging with the community to build credibility over time.
