The long-suffering Looney Tunes film finally has a face. On April 15, the official Coyote vs. Acme social accounts dropped the movie's first poster and confirmed a full trailer is coming next week, with a theatrical release locked in for August 28.
The poster itself is lean and effective. Wile E. Coyote is shown in shadow, sprinting away from a massive wrecking ball stamped with the film's title. It lists stars Lana Condor, John Cena, and Will Forte, and does the one thing fans have been waiting years to see: confirms a real release date.
The write-off joke that actually landed
The trailer announcement clip is timed to tax day, and the team clearly had fun with it. The post reads that Coyote vs. Acme "has elected to file its trailer next week," with a note to "check your write-offs." That last bit is a direct jab at Warner Bros., which took a reported $30 million tax write-down on the film rather than release it back in 2023. The studio shelved a nearly finished movie that had already tested well with audiences, triggering a wave of public frustration that never really died down.
From there, Warner Bros. briefly entertained buyers before selling the project to Ketchup Entertainment for around $50 million in March 2025. Ketchup had already pulled off a similar rescue act with another Looney Tunes title, The Day the Earth Blew Up, so this wasn't their first rodeo.
Why this one still has people invested
The cast alone would generate interest, but the creative pedigree here goes deeper. The script comes from Samy Burch, who wrote Todd Haynes' critically praised May December and earned an Oscar nomination for it. David Green directed, and James Gunn (yes, the current head of Marvel Studios) produced. The film is based on a satirical New Yorker piece by Ian Frazier.
What little has been seen of the movie draws immediate comparisons to Who Framed Roger Rabbit?, blending live-action and animated characters in a way that feels genuinely ambitious rather than gimmicky. That framing has kept the hype alive even through years of legal and distribution limbo.
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Looney Tunes: Coyote vs. Acme, the video game tie-in, sits in a similar space of Looney Tunes IP revival. The film's theatrical momentum could bring renewed attention to the broader franchise across all media.
For fans who have been following this saga since the original Warner Bros. shelving decision, the poster drop is less about the art itself and more about proof of life. A confirmed date, a confirmed cast billing, and a trailer landing next week means this film is actually happening.
What to expect when the trailer lands
The full trailer is expected sometime the week of April 21, based on the announcement wording. Given how carefully the marketing has been paced so far, a proper look at the film's tone and the live-action/animation mix should arrive with it. That will be the real test of whether the Who Framed Roger Rabbit? comparisons hold up on screen.
Keep an eye on our latest gaming news as the Looney Tunes IP continues to expand across both film and games. For anyone who wants context on how the broader franchise is being handled across interactive media, browse our reviews for coverage of related titles as they drop.
