A screenshot is circulating this week showing Xbox's AI support chat telling a customer that Grand Theft Auto 6 will retail for $69.99 on the Microsoft Store. Sounds like a leak, right? Here's the thing: it almost certainly isn't.
GTA 6 Xbox Store listing
How a chatbot started a pricing rumor
Xbox Chat is an AI-powered virtual assistant, and like every AI assistant in existence right now, it makes things up. That's not an exaggeration or a hot take. It's just how these tools work when they don't have verified data to pull from. When someone asked about GTA 6's price, the bot returned $69.99, which happens to be the standard triple-A price that most major releases have settled at since the PS5 and Xbox Series X/S generation kicked off.
That's almost certainly where the figure came from: a default assumption baked into the model, not a backend data entry from Rockstar Games or Take-Two Interactive. When the same question was put to the chatbot again, it repeatedly responded with "I'm sorry, but I don't have information on the pricing for Grand Theft Auto 6." No consistency, no internal data, just a bot filling in blanks.
The screenshot itself is also not immune to manipulation. Browser-based chat windows can be edited with inspect element in about 30 seconds, which makes any unverified screenshot a weak foundation for a pricing claim. This isn't to say the screenshot is definitely fake, but it's worth knowing how easy fabrication would be.
What Take-Two has actually said
The pricing anxiety around GTA 6 has been building for a while. Fears that the game could hit $100 have circulated across forums and social media, partly because Take-Two CEO Strauss Zelnick has been careful never to rule it out entirely. He has alluded in interviews that $100 is not the target, but he has never committed to a specific number publicly.
The recent Mario Kart World launch at $80 and Microsoft's short-lived attempt to push The Outer Worlds 2 to the same price point have kept the conversation alive. The industry's pricing ceiling is clearly being tested right now, and GTA 6 is the biggest possible release to watch.
Take-Two Q4 earnings briefing
The November launch window changes the timeline
Zelnick stated this week that GTA 6 remains on track for its November 19 launch date. With a summer marketing push expected, the actual price will almost certainly be revealed before long. Rockstar and Take-Two won't stay quiet on pricing once pre-orders open, and that's when the speculation ends and the real conversation begins.
So the $69.99 figure might turn out to be correct. It might not. The standard triple-A price is a reasonable guess, but so is $80 given recent industry moves. What it definitely isn't is reliable information from an AI assistant that contradicts itself from one query to the next.
For everything known about the game ahead of launch, the Grand Theft Auto 6 guides collection is the better place to track what's actually known versus what's rumor.
