The Entertainment Software Association's latest holiday survey reveals that gaming remains the dominant force on kids' wish lists this Christmas. Digital spending leads the charge, with in-game currency now the most requested gift among children in the US. The data underscores how younger players prioritize virtual goods and experiences over traditional physical products.
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In-Game Currency Dominates Holiday Requests
The ESA surveyed over 700 children aged 5 to 17. Results show 43% plan to request in-game currency this holiday season. Consoles still hold appeal at 39%, while physical video games sit at 37%. Video games rank among the top three gift categories overall, cementing their status as a core entertainment medium for this age group.
Family gaming is gaining traction. Over half of surveyed children expressed interest in playing more games with their parents. That number jumps to 73% among kids aged 5 to 7, signaling that gaming functions as a shared household activity rather than a solitary pastime.
Adults Plan Significant Gaming Purchases
The survey included more than 1,100 adults. One third intend to buy game-related products this holiday season. Most purchases are gifts: 35% of adults are shopping for their children, while 28% are buying for a spouse or partner.
Average planned spending sits at $500 across all adult buyers. One in four expects to spend under $100. Parents specifically anticipate spending $737 on average for their kids, though roughly half plan to keep their budget below $300. These figures reflect gaming's broad appeal across demographics and spending levels.
Gaming Strengthens Family Connections
ESA president and CEO Stan Pierre-Louis pointed to gaming's role in bringing people together. With more than 205 million Americans playing games weekly, the medium serves as a bridge between generations. Survey responses confirm that children value not just the games but the time spent playing alongside family members.
As digital ecosystems expand into esports and web3-enabled experiences, holiday demand for gaming products demonstrates how deeply integrated gaming has become in modern entertainment.
Frequently Asked Questions (FAQs)
Why are so many kids asking for in-game currency?
In-game currency lets players buy cosmetics, upgrades, or bonus content. It works across multiple games and gives kids control over what they unlock or customize.
Are video game consoles still popular gifts?
Yes. The ESA survey found 39% of kids requesting consoles, proving hardware still matters despite the rise of digital goods.
How much are parents planning to spend on gaming gifts?
Parents expect to spend $737 on average for their children's gaming gifts. About half plan to stay under $300.
Do kids want physical games or digital items more?
Digital items lead. In-game currency tops the list at 43%, while physical games come in at 37%.
Are adults buying gaming items for themselves or others?
Most adults are buying for others. The majority shop for their children, followed by purchases for a spouse or partner.
Is gaming becoming a family activity?
Yes. More than half of surveyed children want to play more games with their parents. Interest peaks at 73% among kids aged 5 to 7.
