The trolling budget was $45. That's it.
On July 26, 2026, Asmongold (real name Zack) stumbled across a post on his own subreddit from user Hysterically_Serious claiming that Mizkif (Matthew Misrendino) had purchased Google ads specifically designed to play on his YouTube channel. The ad in question pushed a video Mizkif has been trying to get Asmongold to watch, one he claims exposes lies Asmongold told about Emiru during their ongoing public falling-out.
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What Asmongold actually saw on stream
Asmongold pulled up the Google Ads Transparency Center live, and the advertiser name listed was Matthew Misrendino. Location: United States. The ad copy read simply: "Watch the video yourself."
His initial read was surprisingly measured. He called it "funny" and even left room for the possibility it was someone impersonating Mizkif, saying it "sure looks like him" without fully committing. That changed fast once his chat pushed him to check the transparency center directly.
Here's the thing: Asmongold's most cutting line wasn't about the trolling itself. It was about the wasted potential. He said he wished Mizkif had applied the same resourcefulness to their shared company, OTK (One True King), because "we would have been so much more successful." That one landed differently.
He also framed the whole situation as a $100,000 lesson, referencing what the broader feud has cost him personally.
Mizkif confirms it, and the number is almost funny
Mizkif responded directly on X, confirming the campaign and revealing the spend: $45, put in a week before Asmongold found out. His response leaned into the absurdity, pointing out that Asmongold was visibly upset over a $45 ad buy.
The video Mizkif is promoting ties back to July 10, 2026, when he leaked Discord chat logs between Asmongold and Emiru on X, which he says prove Asmongold made false statements about her. Asmongold has not publicly engaged with the video's contents directly.
Why this moment cuts through the usual streamer drama
Streamer feuds are a regular fixture of gaming and content culture, but this one has a few layers worth paying attention to. Mizkif didn't post a callout video, fire off a Twitter thread, or go live to rant. He spent $45 on Google Ads and let the platform's own targeting do the work, funneling his message directly into Asmongold's audience.
The key here is the efficiency. For the price of a decent dinner, Mizkif got his video in front of viewers who were already watching Asmongold, the exact people most likely to have formed an opinion based on Asmongold's version of events. Whether the content of that video changes any minds is a separate question, but the delivery mechanism was genuinely clever.
Asmongold's reaction, backhanded as it was, actually confirmed that. Calling Mizkif a "resourceful weasel" while acknowledging the strategy would have served OTK well is a strange kind of compliment wrapped in frustration.
The feud between these two former collaborators shows no sign of cooling. If you want to keep up with the gaming and streaming world beyond the drama, the gaming guides cover everything from competitive strategy to new releases worth your time.
