The Switch 2 is getting more expensive, and Nintendo knows it owes players something in return.
Nintendo president Shuntaro Furukawa has publicly apologized for the upcoming price increases hitting the Switch 2 across multiple markets, and paired that apology with a direct commitment: a stronger lineup of games to make the higher price tag feel worth it. The statement came as Japan braces for a domestic price hike on May 25, with global markets following in September.
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What Furukawa actually said
"We sincerely apologize to our customers for the considerable inconvenience and trouble this will cause," Furukawa said in a statement. "While we wanted to prioritize a wide adoption, it was challenging to bear the rising costs over a long period."
That is a rare moment of candor from Nintendo's leadership. The company has historically kept a tight lid on pricing rationale, so a direct apology paired with a concrete software pledge signals that Nintendo is taking the consumer backlash seriously.
The key here is what comes alongside the apology. Furukawa specifically promised to "prepare a robust software line-up" to enhance the value of owning a Switch 2. Nintendo has named several titles already in the pipeline: Yoshi and the Mysterious Book, a Star Fox remake, Splatoon Raiders, and Fire Emblem: Fortune's Weave. That is a meaningful spread across different audiences, and it suggests Nintendo is leaning on its first-party catalog to carry the weight of the price justification.
The numbers behind the hike
In Japan, the Switch 2 is moving from the equivalent of $319 to $382 on May 25. Retailers like Bic Camera have already started limiting sales to customers holding store-branded credit cards to manage the surge in demand ahead of the increase, a tactic that mirrors the PS5 shortage era in uncomfortable ways.
For US buyers, the MSRP jumps from $449.99 to $499.99 on September 1. Canada and Europe are also seeing similar adjustments. At $499.99, the Switch 2 now sits at the same launch price point as the PS5, which is a comparison Nintendo probably did not want players making.
Nintendo projects sales of 16 million Switch 2 units in the next fiscal year, down from nearly 20 million in the console's debut year. That drop tracks with what you would expect after a price increase, though the size of the decline will depend heavily on how compelling that promised software slate actually turns out to be.
Whether the game lineup can carry the argument
Here is the thing: Nintendo has pulled this off before. The Switch's original success was built almost entirely on first-party software momentum, from Breath of the Wild at launch through years of consistent releases. The question is whether the titles Furukawa named are enough to move the needle on value perception.
Splatoon Raiders and the Star Fox remake will draw existing fans, but neither is the kind of system-seller that defines a console generation. Fire Emblem: Fortune's Weave has a dedicated audience, and Yoshi titles tend to perform steadily without dominating headlines. What most players miss in announcements like this is the gap between "games are coming" and "games are here." Promises help, but the actual release cadence is what builds or erodes consumer trust.
Nintendo's credibility here rests on execution. If those titles land on time and deliver, the price hike becomes easier to digest. If the slate slips or underdelivers, the apology will look hollow in retrospect.
For players still on the fence, check our game reviews to see how Switch 2 titles are stacking up as they release, and keep an eye on our gaming guides for help getting the most out of whatever lands in your library. The September deadline gives you time to decide, but that window is closing faster than it looks.
