Web3 and AI technology company Saga has teamed up with mobile game developer Etermax to transform Willy, the Trivia Crack mascot, into an AI-powered social media presence. The character now exists beyond the game itself, interacting with players directly on platforms where they already spend their time.
Willy's AI version will show up on Instagram and X, chatting with users, posting on its own, and nudging people toward downloading Trivia Crack or buying in-game items. It's an experiment in turning a familiar character into an active marketing tool that doesn't feel like traditional advertising.
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Turning game characters into social companions
Saga's AI tech mixes large and small language models to keep Willy acting like Willy. Right now, the priority is getting more installs, but the system can eventually handle rewards, payments, and other monetized features. The idea is to use a character people already recognize to create new ways of reaching players without burning through ad budgets.
Fernando Vasconez, head of gaming investments and partnerships at Saga, pointed out that this approach could work for other studios with established IP. If Willy proves effective at driving installs for a game as big as Trivia Crack, the same model could apply to other franchises looking to expand their reach on social platforms.
Meeting players where they already are
Joaquín Toro, chief planning officer at Etermax, said the partnership gives the studio a fresh way to stay connected with players while keeping the character-focused experience intact. Instead of relying only on ads, Willy can now engage people on the platforms they use every day, pulling them into the Trivia Crack world more naturally.
Trivia Crack pulls in around 150 million users each year. Turning Willy into a social AI agent is a serious push to blend gaming IP with AI-driven engagement and see if it actually moves the needle on user acquisition.
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Frequently Asked Questions (FAQs)
What is Willy's AI agent?
Willy's AI agent turns the Trivia Crack mascot into a social media presence that can talk to users, post content on its own, and push people toward downloads and purchases. It runs on Instagram and X.
Which platforms will Willy appear on?
The AI-powered version of Willy operates on Instagram and X, targeting both current players and people who haven't tried the game yet.
What is the goal of this initiative?
The main point is to boost engagement and installs while cutting down on mobile ad spending. It uses the Trivia Crack IP in a way that fits naturally into social platforms.
How does Saga's technology work?
Saga uses large and small language models to keep Willy's personality consistent while letting the AI respond dynamically and post content without human input every time.
Will Willy support future features?
Yes. The system is built to handle more than just installs. Eventually, it could support rewards, payments, and other monetized interactions.
Why is this important for mobile gaming?
Character-driven AI gives developers a new way to reach players outside the game itself. It builds brand loyalty and could reduce the need for expensive traditional advertising.
