Magic Eden and Sequence, a web3 development platform, have entered into a strategic partnership. The collaboration is designed to support developers and creators in building and scaling monetized experiences within the web3 ecosystem. By combining Magic Eden's distribution and liquidity strengths with Sequence's infrastructure tools, the alliance aims to deliver a unified and efficient experience for both developers and end users.
Sequence and Magic Eden Join Forces
Sequence and Magic Eden Join Forces
The partnership centers on integrating Sequence's white-label marketplace solutions, wallet tools, and monetization infrastructure with Magic Eden's user base and marketplace liquidity. Developers can now build and deploy in-app marketplaces using Sequence's low-code Sequence Builder and Marketplace API. The tools support both primary and secondary market transactions with flexible payment options and marketplace customization.
Magic Eden and Sequence share a commitment to sustainable revenue models for creators. Sequence will uphold Magic Eden's royalty enforcement policies across its platform, while Magic Eden will accommodate custom marketplace configurations from projects built on Sequence. This ensures creators retain fair compensation structures across ecosystems.
User Experience Through Wallet Interoperability
Improved wallet interoperability sits at the heart of this alliance, reducing friction in user interactions across apps and games. Magic Eden now supports Sequence's wallet, enabling seamless access to apps and marketplaces built with Sequence technology. Sequence has enabled use of the Magic Eden wallet within its in-game and in-app environments. This mutual support streamlines common user actions like asset trading, whitelist claiming, and marketplace navigation, delivering a consistent experience regardless of entry point.
A Unified Approach to Web3 Monetization
The partnership introduces end-to-end monetization capabilities across web3 applications. Magic Eden's global reach and liquidity complement Sequence's tools, which allow developers to implement monetization models suited to their specific user base and product type. Developers can deploy marketplaces in under a minute, rapidly bringing digital assets to market while maintaining control over how those assets are sold and resold.
This strategic alignment was demonstrated in a collaboration involving Ubisoft's Captain Laserhawk: The Game. The launch of a 10,000-unit NIJI NFT collection was facilitated through a custom in-game marketplace powered by Sequence, with whitelist access and minting managed through Magic Eden's wallet integration. This effort served as a case study in efficient onboarding and seamless user engagement within a web3 gaming context.
Sequence and Magic Eden Join Forces
Supporting Scalable and Sustainable Web3 Growth
Executives from both companies view the alliance as a meaningful development in the evolution of web3 marketplaces. Sam Barberie, Head of Strategy and Partnerships at Sequence, says the partnership provides developers with the ability to create scalable and intuitive digital economies. Chris Akhavan, Chief Business Officer at Magic Eden, highlighted the opportunity to bring more creators and developers into web3 by combining strong infrastructure with wide-reaching distribution.
As the web3 landscape continues to mature, the partnership between Magic Eden and Sequence is positioned to support a more scalable and sustainable development environment. The collaboration aims to reduce complexity for developers while ensuring end users benefit from cohesive and accessible experiences across the web3 ecosystem.
