AppMagic’s Q2 2025 report highlights continued growth in the hybrid-casual mobile gaming market, particularly in revenue from in-app purchases (IAP). The hybridization of hypercasual games is increasingly evident as developers expand monetization beyond ad-based models. AppMagic analyzed the top 10 highest-earning projects in the hybrid-casual and hypercasual segments, presenting data for Q2 2025 without restricting the ranking to a single genre or taxonomy.
Top Hybrid-Casual Games to Play
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Over 60% YoY Increase in IAP Revenue
In Q1 2025, hybrid-casual projects achieved a 67% year-over-year increase in IAP revenue. This growth accelerated in Q2 2025, doubling to 100% YoY, with the top 10 projects generating a total of $126 million. Puzzle games accounted for more than half of this revenue, followed by arcade titles contributing over 35%. Action games represented 2% of total revenue, while hybrid-casual strategy titles also appeared in the ranking. All three major subgenres saw growth, with hybrid-casual puzzles growing 137% YoY and arcade projects growing 67%.
Top Hybrid-Casual Games to Play
Top Performing Hybrid-Casual Games
The top 10 highest-earning hybrid-casual games in Q2 2025 were dominated by puzzles and arcade titles. Color Block Jam led the ranking with $42 million in revenue and 21.8 million installs, followed by Screwdom at $27.1 million with 13.1 million installs. All in Hole generated $22.3 million from 3.4 million installs, while Pocket Champs and Mob Control earned $8.2 million and $6.5 million, respectively.
The remaining titles included Hole People, Screw Sort Puzzle – Cube Jam 3D, Tower War – Tactical Conquest, Epic Plane Evolution, and Knit Out, each contributing to the overall trend of hybrid-casual growth. AppMagic specifically highlighted All in Hole for its active live operations, which are uncommon in the segment, and for achieving the highest revenue per download among the top 10 projects.
Top Hybrid-Casual Games to Play
Puzzle and Arcade Games Leading the Market
Hole People, published by Rollic, achieved $4.9 million in revenue and 2.5 million installs. The game combines a traditional sort puzzle format with additional strategic elements, such as blocking colors that increase the role of planning and strategy. Rollic has implemented a gradual difficulty curve, replayable failed rounds, and ongoing support. Monetization relies on battle passes, ad removal offers, and fail-level purchases, which account for approximately 30% of monthly revenue. In July 2025, these offers alone generated around $1 million.
Screw Sort Puzzle – Cube Jam 3D from BitEpoch reported $4.7 million in revenue from 3.1 million installs. The game’s 3D perspective differentiates it within the genre. Revenue increased 258% YoY while downloads plateaued. The developers are experimenting with both gameplay, including boosters similar to Royal Match, and monetization strategies such as scaling piggy banks and adjusting fail-offer prices. Live operations include daily and monthly leaderboards, milestone events, and various in-game challenges.
Top Hybrid-Casual Games to Play
Tower War – Tactical Conquest, published by SayGames and first launched in 2021, remains relevant with $3.5 million in revenue and 9.5 million installs. The developers continue to update core gameplay elements to maintain competitiveness. Epic Plane Evolution, developed by Voodoo, also earned $3.5 million with 8.6 million installs, representing a 265% growth compared with the previous quarter, mainly from the U.S. market. Voodoo converted the title from a hypercasual ad-driven model into an IAP-heavy project, implementing a ticket system for plane launches and increasing IAP pack prices.
Knit Out, another Rollic release, generated $3.4 million from 1.5 million installs. Despite intense competition in the genre, Rollic successfully positioned the game within the top 10. The publisher relies on live operations and the newly launched Thread Pass, a battle pass system that contributes 5–7% of monthly IAP revenue. Fail-level offers remain the primary source of monetization.
Top Hybrid-Casual Games to Play
Competitive Landscape and Market Outlook
The hybrid-casual segment is becoming increasingly competitive. From January to July 2025, more than 215 games launched with “hole” in their keywords, compared to 15 in the same period of 2024, indicating significant growth in puzzle-based titles. Similarly, over 280 games included keywords such as “wool,” “thread,” or “knit.” Publishers are actively adapting gameplay mechanics and monetization strategies to remain competitive.
Rollic and Voodoo continue to lead the segment by combining gameplay innovation with live operations and refined IAP strategies. As the hybrid-casual model expands, it is becoming an important category within mobile gaming, offering developers an alternative to ad-driven hypercasual formats. The evolution of these games also demonstrates the growing potential for web3-related mechanics and digital economies to be integrated into mobile titles in the future.
Top Hybrid-Casual Games to Play
Frequently Asked Questions (FAQ)
What are hybrid-casual games?
Hybrid-casual games combine elements of hypercasual gameplay, such as simple mechanics and short play sessions, with deeper features like progression systems, in-app purchases, and live operations. These games often include puzzles, arcade challenges, or strategy mechanics to increase player engagement and monetization.
Which companies lead the hybrid-casual market?
According to AppMagic’s Q2 2025 report, Rollic and Voodoo are the top-performing publishers in the hybrid-casual segment. Their titles consistently appear in the top revenue charts, driven by live operations, balanced gameplay, and effective monetization models.
What genres generate the most revenue in hybrid-casual games?
Puzzle games account for the largest share of revenue among top hybrid-casual games, followed by arcade titles. Action games and strategy-based hybrid-casual projects contribute a smaller portion but continue to see growth.
How do hybrid-casual games monetize?
Monetization methods include in-app purchases, fail-level offers, ad removal options, battle passes, and premium content. Live operations, such as daily events and leaderboards, also play a key role in sustaining revenue.
What trends are emerging in the hybrid-casual market?
The market is increasingly competitive, with a large number of new puzzle-based titles launched in 2025. Developers are enhancing game depth, adjusting monetization strategies, and exploring web3 integration for future projects. Live operations and progression systems are becoming essential for retaining players and driving IAP revenue.
How is the hybrid-casual market performing compared to hypercasual games?
Hybrid-casual games are showing faster revenue growth than traditional hypercasual titles. While hypercasual games mainly rely on ads, hybrid-casual games integrate IAPs and live operations, allowing for more sustainable and scalable revenue streams.
Here is the list of all the games mentioned:
- Color Block Jam
- Screwdom
- All in Hole
- Pocket Champs
- Mob Control
- Hole People
- Screw Sort Puzzle – Cube Jam 3D
- Tower War – Tactical Conquest
- Epic Plane Evolution
- Knit Out
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