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Xbox Console Prices Jump $100-$150 Starting August 1

Microsoft is raising Xbox Series X|S console prices by $100 to $150 effective August 1, 2026, citing a 2.5x spike in storage and memory component costs.

Eliza Crichton-Stuart

Eliza Crichton-Stuart

•

Updated Jun 26, 2026

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Microsoft has confirmed that Xbox console prices are going up. Starting August 1, 2026, the Xbox Series X and Xbox Series S will cost significantly more, with 512 GB models rising by $100 and 1 TB models rising by $150. The 2 TB model is being discontinued entirely.

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The component crisis driving this decision

This is not a surprise move, but it is a painful one. Microsoft points directly to a storage and memory component crisis as the root cause. Console storage and memory prices have already increased by more than 2.5x, and Microsoft expects costs to roughly double again by fall 2027. That is a staggering trajectory, and it puts console makers in a uniquely difficult spot.

Here's the thing: unlike phones or laptops, consoles are traditionally sold at a loss or at cost. The hardware is essentially subsidized, with the business model built around software sales and subscriptions. When component costs spike this sharply, there is nowhere to absorb the hit.

This is also not Microsoft's first price adjustment. Last October, Xbox console prices already went up by $20 to $70 in the U.S. Microsoft said at the time that it hoped further increases would not be necessary. Clearly, the component market had other plans.

What the new prices mean for buyers

The increase lands differently depending on which console you are eyeing. The 512 GB bump is steep but survivable. The $150 jump on 1 TB models is harder to swallow, particularly for players who were already stretching their budget. The discontinuation of the 2 TB model removes what was the most storage-generous option entirely.

important
The 2 TB Xbox model is being permanently discontinued alongside these price changes. If you want that storage tier, the window to buy at current prices closes July 31, 2026.

The Xbox Series S remains the entry point for console gaming, and Microsoft is leaning into that positioning hard. The Series S lineup for the rest of 2026 includes Assassin's Creed Black Flag Resynced, Call of Duty: Modern Warfare 4, Gears of War: E-Day, Grand Theft Auto VI, Halo: Campaign Evolved, and Madden NFL 27. That is a genuinely strong slate, and it gives budget-conscious players a real reason to stick with the lower-cost option.

If you own an Xbox and want to squeeze more performance out of your hardware before considering an upgrade, the Borderlands 4 optimized Xbox settings guide is worth bookmarking.

Microsoft's affordability programs

Alongside the price hike announcement, Microsoft is rolling out several programs aimed at softening the blow.

  • Buy Now, Pay Later options are available on eligible Xbox hardware through Microsoft Stores, with interest-free installments
  • 0% APR financing for up to 12 months through retail partners, giving players more flexibility on monthly payments
  • Previously played consoles will be made available through retail trade-in programs, with traded-in hardware resold at lower prices
  • Certified Refurbished Consoles through Microsoft Stores are available at up to $100 off MSRP

These are genuine options, not just PR packaging. The 0% APR financing path in particular makes the Series X accessible to players who can manage a monthly payment but cannot absorb a large upfront cost.

The bigger picture for console gaming

What most players miss in announcements like this is the structural pressure underneath it. This is not a Microsoft-specific problem. The entire consumer electronics industry is dealing with the same component squeeze. Sony, Nintendo, and third-party hardware makers are all navigating the same supply chain reality. Microsoft just moved first and publicly.

The timing matters too. With GTA VI landing on Xbox this year and a packed first-party lineup, Microsoft needs its hardware accessible. A price increase right before that wave hits is a calculated risk, and the company knows it.

For players already deep in the Xbox ecosystem, the practical calculus is straightforward: buy before August 1 if you can. For those on the fence, the Series S and the new financing options keep a path open. And if you are already gaming on an ROG Xbox Ally X handheld, check out the ChainStaff ROG Xbox Ally X settings guide to get the most out of what you already own.

For more coverage on hardware, games, and everything in between, the full gaming guides hub has you covered as this situation develops.

Eliza Crichton-Stuart author avatar

Eliza Crichton-Stuart

Head of Operations

Announcements

updated

June 26th 2026

posted

June 26th 2026

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