Return Entertainment, a cloud gaming platform focused on smart TVs, has partnered with Aethir, a provider of enterprise-grade GPUs-as-a-service. The deal is designed to scale Return Entertainment's platform and bring high-quality gaming to smart TVs around the world.
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Return Entertainment IPs
Return Entertainment launched its first title, Rivals Arena, on Samsung Smart TVs in the U.S. in May 2024. The platform lets players jump into games directly through their TVs without needing a console. Rivals Arena is a cinematic card battler built for couch co-op. Players scan QR codes with their phones to use them as controllers. The game runs on an ad-supported model, showing ads between rounds.
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One Billion Smart TVs Globally
The partnership positions Return Entertainment to reach nearly one billion smart TVs worldwide, targeting sets that aren't hooked up to consoles. Aethir's decentralized cloud computing network is meant to cut down latency, which matters a lot in cloud gaming. The goal is stable, smooth gameplay even on a basic internet connection.
Vesa Jutila, CEO of Return Entertainment, said the collaboration brings together complementary strengths: "Return Entertainment's cloud gaming platform, powered by Aethir's distributed GPU infrastructure, is a match made in heaven. By combining our strengths, we're creating a one-stop solution for cloud-native smart TV gaming."
Aethir and Return Team Up
Fresh $9 Million in Funding
Aethir has been expanding in the gaming space, especially within web3 gaming. The Singaporean company recently raised $9 million and has signed deals with GameSwift, Meta Gravity, and Sequence to support web3 gaming through its decentralized GPU network.
Daniel Wang, CEO of Aethir, described the integration as a major step forward for cloud gaming technology.
Paul Thind, Chief Revenue Officer of Aethir, added: "We are incredibly proud of this collaboration. By leveraging our combined technologies, we aim to capture global attention around the smart TV gaming experience."
Enhancing Cloud Gaming for Smart TVs
Final Thoughts
The partnership sets up Return Entertainment for a wider global rollout, but there's no timeline yet for when its games will launch outside the U.S. As the collaboration moves forward, it could play a real role in making high-quality cloud gaming more accessible on smart TVs. More information is available here.
