Amazon has officially confirmed the dates for its 2025 Black Friday sale, giving shoppers a chance to plan ahead for one of the largest online shopping events of the year. The sale will begin on Thursday, November 20, and run through December 1, concluding with Cyber Monday.
Amazon has noted that daily deals will be released throughout the event, meaning some of the biggest discounts could appear closer to the main Black Friday date on November 28. These early announcements give shoppers time to strategize, and they also influence other retailers, who often align their own sales with Amazon’s schedule.
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How Cyber Monday Fits Into Amazon’s Black Friday
Cyber Monday is included as part of Amazon’s Black Friday event this year, but most of the deals available are expected to be similar to those offered earlier in the sale. Many of the most popular discounts may sell out by Monday, though Amazon is likely to release additional daily deals on the final day. Some offers could extend into “Cyber Week,” but shoppers should not expect all Black Friday discounts to last beyond the Monday following Thanksgiving.
What to Expect From Amazon Devices
Amazon has shared a sneak peek of expected deals on its devices, including up to 50% off select products. This list is likely to include the Echo Dot Max, Fire TV Stick Select, Fire TV 4-Series, Blink Mini and Blink Outdoor cameras, Echo Show 11, Fire HD tablets, and Kindle e-readers. Based on previous sales, the most significant discounts are expected on Fire HD tablets and Blink cameras.
Some newer or premium devices may not see major reductions, and Kindle deals could be bundled with other promotions rather than offered individually. Ring doorbell cameras are also likely to receive notable discounts, even though they were not specifically mentioned in the announcement.
Electronics and Home Entertainment
The early release mentions electronics broadly, with potential discounts on audio, computing, and home entertainment products. JBL and Canon items may see up to 50% off, though these discounts are likely focused on headphones, Bluetooth speakers, and printer supplies rather than cameras. Bose soundbars and headphones are expected to be discounted by up to 45%.
For PC hardware, Acer and Asus products could reach up to 45% off, while televisions and soundbars from LG, TCL, and Hisense may be reduced by around 40%. Samsung TVs and monitors are anticipated to see up to 35% off. Gaming monitors and TVs tend to offer some of the most substantial Black Friday savings, and Amazon typically provides at least one strong deal on gaming PCs.
Video Games and Console Deals
Amazon has not officially disclosed details on video games or console discounts. However, based on previous years and announcements from other retailers, older Nintendo Switch games may drop to around $29.99. PS5 titles could see minor discounts on newer releases, with older games like God of War potentially dropping below $20. Console deals remain uncertain, with PS5 and Xbox Series X/S units likely to receive modest price reductions. Nintendo Switch consoles are not expected to be discounted significantly.
Apple Products
Amazon typically offers competitive Black Friday deals on Apple products, although the retailer has not confirmed specifics for 2025. Based on previous trends, iPads and Apple Watches are likely to see discounts, including models such as the Apple Watch Series 11. iPhones are less likely to see price reductions, but refurbished older generation devices may be available at lower prices.
4K and Blu-ray Movies
Amazon remains a popular destination for movie collectors, particularly for 4K and Blu-ray titles. The retailer is expected to offer up to 50% off select movies and box sets, with the possibility of “3 for 2” promotions similar to past sales events. These deals tend to be among the best available online during the holiday shopping season.
Toys and Board Games
Toys are an important category during Amazon’s Black Friday sale, and early details suggest discounts on popular brands including Magna-Tiles, Melissa & Doug, Little Tykes, Play-Doh, and Nerf. Deals could reach 40% off for building toys and puzzles, while Hasbro Gaming products may be reduced by around 30%.
LEGO sets, although not specifically mentioned, are expected to receive substantial discounts, likely up to 40% off for popular Star Wars, Harry Potter, and other themed sets. Early sales indicate that certain LEGO sets, such as the Star Wars Grogu set or LEGO Technic models, are already discounted, suggesting that additional savings will be available closer to Black Friday.
Books and Digital Reading
Books remain a core part of Amazon’s Black Friday strategy. The retailer is expected to offer up to 80% off Kindle books and 65% off print books. While the full selection is not yet confirmed, discounts will likely include bestsellers from 2025, popular classics, and boxed sets such as deluxe editions of Lord of the Rings. Kindle Unlimited will also feature a promotion for new subscribers, offering three months for $0.99 before the full subscription price begins.
Other Categories and Services
Additional early deals include up to 50% off beauty products, fashion, and kitchen appliances, up to 35% off vacuums and furniture, and up to 25% off fitness equipment. Travel-related offers are also included, with Expedia hotel deals up to 50% off and 35% discounts on Disney Cruise Lines fares.
Amazon Prime and Black Friday Access
Unlike exclusive events such as Prime Day, Amazon Black Friday deals are generally available to all shoppers. Prime members benefit from free shipping on orders under $35 and access to certain exclusive deals labeled as “Prime Deal.” Amazon offers free trials for new subscribers, which allow shoppers to access these offers without committing to a paid membership during the sale period.
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Frequently Asked Questions (FAQs)
When does Amazon Black Friday 2025 start?
Amazon Black Friday 2025 begins on Thursday, November 20, and runs through December 1, ending on Cyber Monday.
Do you need Amazon Prime to access Black Friday deals?
Most deals are available to all shoppers. Prime members have added benefits like free shipping under $35 and exclusive “Prime Deals.” Free trials are available for new subscribers.
What Amazon devices will be discounted?
Echo Dot Max, Fire TV Stick Select, Fire TV 4-Series, Blink cameras, Echo Show 11, Fire HD tablets, and Kindle e-readers are expected to receive discounts up to 50%, with Fire HD tablets and Blink cameras likely seeing the largest reductions.
Will there be video game and console deals?
Details are not officially released, but older Nintendo Switch games, select PS5 titles, and Xbox Series X/S consoles may receive discounts. Newer consoles and games may see smaller price reductions.
Are Apple products included in Amazon Black Friday deals?
Yes, Amazon typically discounts Apple devices such as iPads and Apple Watches. Refurbished older iPhone models may also be available at reduced prices, while the latest iPhone models are less likely to be discounted.
What other categories are included?
Beauty, fashion, kitchen appliances, vacuums, furniture, fitness equipment, travel deals, 4K and Blu-ray movies, toys, books, and board games are all expected to be included in the sale.
