AppMagic has released its latest monthly report outlining the top-grossing and most downloaded mobile games for October 2025. The analytics platform evaluates net revenue after platform commissions and taxes. Revenue from Android storefronts in China is not part of the calculation, which places extra emphasis on the strong performance of titles succeeding on iOS.
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Revenue Leaders Dominate the Global Charts
Honor of Kings reclaimed the top-revenue position for October, earning $134.3 million. Nearly the entire amount - 98 percent - came from the Chinese iOS version, which continues to be a core driver of the game’s financial success. Last War: Survival followed closely in second place with $125.5 million, maintaining a consistent run in the upper tier of the charts. Roblox ranked third with $118.8 million, reaffirming its durability across both engagement and monetization in its broad global audience.
While long-established leaders held their places, newer titles made waves during the month. Kingshot reached a milestone by generating $76 million, marking the highest monthly revenue in the game’s history. Its strong showing suggests that the project continues to find new players and sustain monetization at scale.
Gossip Harbor: Merge & Story also broke through, entering the top 10 and earning $67.4 million - its best performance to date. Its steady climb reflects growing interest in narrative-driven merge games, with AppMagic highlighting the project’s upward trajectory and rapid revenue acceleration. Delta Force and Pokémon TCG Pocket rounded out the notable earners, with Delta Force collecting $48.3 million (97 percent from Chinese iOS) and Pokémon TCG Pocket hitting $47.1 million following a successful content update.
Download Trends Signal Shifting Player Behavior
The download landscape featured familiar frontrunners as well as a standout newcomer. Block Blast! led installs with 25.8 million downloads during October. Roblox continued its cross-category dominance, placing near the top with 23.6 million installs. Free Fire MAX followed with 22.4 million downloads, maintaining its strong following in regions where competitive mobile shooters remain highly popular.
A notable breakout was X-Clash: Dare, a 4X strategy game that attracted attention due to ad creatives mimicking the recognizable “Save the Dog” visual style. The design choice appears to have paid off, driving significant download volume. However, despite its strong distribution performance, the game produced only $1.5 million in revenue for the month, signaling that its user acquisition strategy has not yet translated into sustained monetization.
Direct-to-Consumer Storefronts Gain Attention
AppMagic’s report also featured a sponsored nod to Xsolla, which promotes rapid deployment of branded web shops for game publishers. These storefronts are positioned as an efficient way for studios to sell directly to players rather than relying solely on app stores, a trend gaining traction alongside the rise of web3 commerce models. The platform highlights ease of customization, fast publishing, and built-in analytics aimed at improving player engagement and revenue performance.
Final Takeaway
October 2025 demonstrated a blend of stability at the top of the charts and momentum among newer releases. Honor of Kings, Last War: Survival, and Roblox continued to show consistent strength in revenue, while Kingshot and Gossip Harbor delivered their best results to date. On the download front, X-Clash: Dare proved that unconventional advertising strategies can drive early attention, even if revenue trails behind. Overall, the data suggests that both established leaders and rising projects can find success through strong regional strategies, consistent updates, and a focus on long-term player retention.
Source: AppMagic
Frequently Asked Questions (FAQs)
What game earned the most revenue in October 2025?
Honor of Kings led the month with $134.3 million in revenue, driven almost entirely by its Chinese iOS audience.
Which mobile game had the most downloads?
Block Blast! was the most downloaded game in October 2025, followed by Roblox and Free Fire MAX.
Did any games hit new revenue records?
Yes. Kingshot and Gossip Harbor: Merge & Story both achieved their highest monthly revenue to date.
Why is the performance of the Chinese iOS market mentioned?
For several top games, most earnings come from the Chinese iOS storefront, which heavily influences their ranking in the global revenue charts.
What is X-Clash: Dare, and why did it stand out?
X-Clash: Dare is a 4X strategy title that gained notable traction in downloads thanks to ad creatives styled after viral “Save the Dog” games. Despite high download volume, its revenue remained relatively low.
Where can developers explore direct-to-player storefronts?
The report highlights Xsolla’s storefront tools, which allow developers to build branded web shops and experiment with direct-to-player sales, including emerging web3 strategies.
