Decentralized in-game ad network BigAds has announced a strategic partnership with the Avalanche blockchain, aiming to scale on-chain advertising across multiple gaming titles. Under the deal, Avalanche will invest $40,000 to support BigAds in onboarding new game publishers, expanding integrations, and increasing distribution. The network is also eligible for an additional $100,000 grant once it surpasses 6 million monthly on-chain transactions.
The partnership positions BigAds as a pioneer in bringing transparency and fairness to in-game advertising. CEO Kahish Bansal emphasized that the network’s on-chain approach allows developers, players, and advertisers to interact with ad systems in a more transparent and rewarding way. “This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully on-chain, we’re proving that ads can be transparent, rewarding, and fair for everyone,” Bansal said.
BigAds Teams Up with Avalanche
Avalanche Highlights Real-World Utility
Devika Mittal, regional head at Ava Labs, noted that running millions of ad microtransactions on-chain provides tangible benefits for the gaming ecosystem. “By running millions of ad microtransactions fully on-chain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers,” Mittal explained.
BigAds is the first decentralized in-game ad network to deploy on Avalanche. The network currently supports six games with a combined player base of 1 million, generating over 3 million monthly transactions. The partnership is designed to accelerate the adoption of web3 advertising in games, demonstrating how blockchain can improve engagement and monetization for developers while creating more meaningful rewards for players.
What This Means for Game Developers and Players
For developers, BigAds offers a system that ensures ad revenue is transparent and verifiable through blockchain technology. Players benefit from a more engaging ad experience, with opportunities to receive rewards for their participation. Advertisers gain assurance that transactions and impressions are secure and measurable.
As BigAds continues to expand, its integration with Avalanche aims to establish a scalable model for decentralized advertising in the gaming industry. The network’s growth could serve as a case study for the effectiveness of web3 solutions in mainstream gaming environments.
Source: BlockchainGamer
Frequently Asked Questions (FAQs)
What is BigAds? BigAds is a decentralized in-game advertising network that leverages blockchain technology to create transparent, fair, and rewarding ad experiences for developers, players, and advertisers.
What role does Avalanche play in the partnership? Avalanche provides $40,000 in direct funding to support BigAds’ expansion and will award an additional $100,000 once the network exceeds 6 million on-chain transactions per month.
How many games currently use BigAds? The network currently operates across six games with a combined player base of approximately 1 million users.
What are on-chain ad transactions? On-chain ad transactions are advertising interactions recorded on a blockchain, allowing for verifiable, transparent tracking of impressions, clicks, and rewards.
How does this benefit players? Players can receive rewards for engaging with ads, turning previously intrusive ad experiences into more interactive and rewarding opportunities.
Is BigAds the first in-game ad network on Avalanche? Yes, BigAds is the first decentralized in-game advertising network to launch on the Avalanche blockchain.
Why is this partnership significant for web3 gaming? The collaboration demonstrates a practical application of blockchain in gaming, showing how web3 technology can improve ad transparency, fairness, and monetization across multiple stakeholders.
