Decentralized in-game ad network BigAds has formed a strategic partnership with the Avalanche blockchain to scale on-chain advertising across gaming titles. Avalanche will invest $40,000 to help BigAds onboard new game publishers, expand integrations, and grow distribution. The network qualifies for an additional $100,000 grant once it exceeds 6 million monthly on-chain transactions.
The collaboration positions BigAds as a leader in transparent and fair in-game advertising. CEO Kahish Bansal stressed that the network's on-chain model enables developers, players, and advertisers to engage with ad systems more openly and rewardingly. "This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully on-chain, we're proving that ads can be transparent, rewarding, and fair for everyone," Bansal said.
BigAds Teams Up with Avalanche
Get 1-month GTA+ subscription with pre-order.
Pre-Order GTA 6 Now
Real-world utility for gaming ecosystems
Devika Mittal, regional head at Ava Labs, highlighted that processing millions of ad microtransactions on-chain delivers concrete benefits for gaming. "By running millions of ad microtransactions fully on-chain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers," Mittal explained.
BigAds is the first decentralized in-game ad network to deploy on Avalanche. The network currently runs across six games with a combined player base of 1 million, producing over 3 million monthly transactions. The partnership aims to accelerate web3 advertising adoption in games, showing how blockchain can boost engagement and monetization for developers while delivering more meaningful rewards for players.
Impact on developers, players, and advertisers
Developers gain a system where ad revenue is transparent and verifiable through blockchain. Players experience more engaging ads with opportunities to earn rewards for participation. Advertisers receive assurance that transactions and impressions are secure and measurable.
As BigAds scales, its Avalanche integration seeks to establish a sustainable model for decentralized advertising in gaming. The network's expansion could demonstrate the practical effectiveness of web3 solutions in mainstream gaming environments.
Frequently Asked Questions (FAQs)
What is BigAds? BigAds is a decentralized in-game advertising network using blockchain to create transparent, fair, and rewarding ad experiences for developers, players, and advertisers.
What role does Avalanche play in the partnership? Avalanche provides $40,000 in direct funding to support BigAds' expansion and will award an additional $100,000 once the network surpasses 6 million on-chain transactions monthly.
How many games currently use BigAds? The network operates across six games with a combined player base of approximately 1 million users.
What are on-chain ad transactions? On-chain ad transactions are advertising interactions recorded on a blockchain, enabling verifiable, transparent tracking of impressions, clicks, and rewards.
How does this benefit players? Players can earn rewards for engaging with ads, transforming previously intrusive ad experiences into interactive and rewarding opportunities.
Is BigAds the first in-game ad network on Avalanche? Yes, BigAds is the first decentralized in-game advertising network to launch on the Avalanche blockchain.
Why is this partnership significant for web3 gaming? The collaboration shows a practical application of blockchain in gaming, demonstrating how web3 technology can improve ad transparency, fairness, and monetization across multiple stakeholders.
