DXRACER has announced a sponsorship partnership with the Honor of Kings IP Universe for gamescom 2026, where four titles from the franchise will be showcased together at the Tencent Games booth.
The partnership will see DXRACER provide its black Drifting Series gaming chairs for Honor of Kings, Arena of Valor, Honor of Kings: World, and Honor of Kings: ACE. The chairs will be displayed and used throughout the booth during the event.
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Honor of Kings IP Universe Comes to gamescom 2026
Gamescom 2026 will take place from August 26 to 30 at Koelnmesse in Cologne, Germany. For the first time, Honor of Kings, Arena of Valor, Honor of Kings: World, and Honor of Kings: ACE will be presented together at Tencent Games' official booth in Hall 8.1, A051B050.
Visitors will be able to try playable demos, view exclusive content, and see the overseas public debut of Honor of Kings: ACE. The booth will also feature competitive showcases, giveaways, merchandise, and other interactive activities.
DXRACER's Drifting Series chairs will form part of the booth experience, giving visitors an opportunity to use the gaming chairs while exploring the four games.
DXRACER Drifting Series Gaming Chairs
The black Drifting Series chairs are designed around DXRACER's focus on ergonomic gaming seating. According to the company, the chairs feature advanced lumbar support, premium materials, and a design intended to provide comfort during extended gaming and esports sessions.
The partnership places the chairs across a lineup that covers several parts of the Honor of Kings IP. Honor of Kings and Arena of Valor represent the franchise's multiplayer-focused experiences, while Honor of Kings: World expands the series into a larger adventure game. Honor of Kings: ACE will also receive its overseas public debut at gamescom 2026.
A DXRACER spokesperson said the company views the Drifting Series as a suitable match for the four games, citing its combination of performance and design.
Gamescom 2026 Giveaways
The collaboration will also extend beyond the physical gamescom booth. All four games will launch giveaway campaigns with DXRACER from August 23 through August 30.
The company has directed fans to the official social media channels for each game for additional information about the giveaway campaigns.
The sponsorship gives DXRACER a presence at one of the year's largest gaming events while bringing its gaming chairs together with several titles from the Honor of Kings IP Universe. Visitors attending gamescom 2026 can find the collaboration at Tencent Games' booth in Hall 8.1, A051B050.
DXRACER was founded in 2006 and describes itself as a pioneer in the modern gaming chair market. The company produces ergonomic seating for gamers, professionals, and esports players.
