Gunzilla Games has rolled out in-game advertising for Off The Grid, its PC and console shooter. The new GI Ad Network lets brands buy ad space on billboards, kiosks, and building wraps scattered throughout the game's cyberpunk world. It's part of a wider push by Gunzilla to monetize its gaming ecosystem through advertising.
How the ad system works
Advertisers use a self-serve platform to upload their creative assets, which Gunzilla then adapts to match Off The Grid's aesthetic. Campaigns run in weekly blocks from Monday to Sunday, with a two-week minimum commitment. Standard placements start at $5,000 per week. Premium "hero" slots, designed for maximum player exposure, can cost up to $30,000 per day.
Gunzilla says the ads will reach millions of players in high-traffic zones. The company also plans to bring in-game advertising to other titles built on its Gunz blockchain once those games launch, expanding the network's reach beyond Off The Grid.
Advertising beyond the game
The GI Ad Network isn't limited to in-game placements. It also includes print and digital advertising through the gaming magazine Gunzilla bought in March 2024. Print ads start at $3,000, while digital campaigns begin at $600 for social media and $700 for web placements. The idea is to give advertisers a cross-platform package that hits both gaming and traditional media.
What's next for the network
Off The Grid is just the starting point. Gunzilla intends to extend the ad network to other games running on its blockchain, offering brands more ways to reach players in interactive environments. The company emphasizes a quick turnaround, with campaigns typically taking about two weeks from submission to approval before going live.
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Frequently Asked Questions (FAQs)
Which games support GI Ad Network ads?
Right now, Off The Grid is the only game with in-game ads. Gunzilla plans to add more titles running on the Gunz blockchain as they release.
How do brands submit ad campaigns?
Brands use the GI Ad Network's self-serve platform to upload creative files. Gunzilla then adapts the assets to fit the game's visual style.
What ad placements are available?
Ads can show up on billboards, kiosks, and building wraps. Premium hero placements offer the highest visibility.
How much do campaigns cost?
Standard placements start at $5,000 per week. Hero placements can run up to $30,000 per day depending on exposure.
Does the network handle non-gaming ads?
Yes. The network also offers print and digital advertising through the gaming magazine Gunzilla acquired, with print packages starting at $3,000 and digital at $600–$700.
How long before an ad goes live?
The production and approval process takes about two weeks from submission to launch.
