OneFootball, a leading digital football platform, has launched the OneFootball Club (OFC), a new initiative designed to reward football fan loyalty worldwide. Partnering with Animoca Brands, a company known for its blockchain technology and digital collectibles, the OFC is built on Base, providing an engaging experience for football fans.
Jesse Pollak, Creator of Base, stated: “OneFootball connects to millions of people around the globe in a fan-first way. By engaging its community on-chain, OneFootball fans have the opportunity to explore direct ways of engaging with their favorite teams and players.”
OneFootball Club Cover Banner
More About OneFootball
Founded in 2008, OneFootball has become a key platform for mobile-first football fans, aiming to be the future marketplace for football content, products, and services. Serving over 200 million people monthly, OneFootball offers breaking news, highlight clips, live streaming, and more.
The platform is backed by top football clubs like Real Madrid, FC Barcelona, PSG, and many others, partnering with over 200 clubs, leagues, federations, players, and broadcasters to deliver content across 194 markets. Patrick Fischer, CEO of OneFootball, commented:
“The OneFootball Club allows football fans to participate in the value creation of their engagement. Not only will we offer unique and exclusive rewards, but in the future, our ambition is to extend into other football experiences across the industry, unlocking unique opportunities for brands, clubs, and services to offer value to football fans. This is aligned with our vision to become the top football marketplace for content, services, and products, with our community and users at the center.”
OneFootball Club Launches on Base Blockchain
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What is OneFootball Club (OFC)?
The OFC aims to be the first digital football club that celebrates and incentivizes fan engagement globally. By rewarding dedicated supporters, the platform encourages fans to document, share, and showcase their football journeys in a secure, community-driven environment.
As fans participate, their profiles will evolve, becoming unique and identifiable, allowing them to compete on global leaderboards and earn rewards, achievements, and exclusive benefits. This gamified experience will be integrated across the entire OneFootball ecosystem, making it accessible and free for all users.
Club Dashboard Example
Over 300k Participants in the Alpha
An alpha version of the OFC was launched in February 2024 to a select group of external users, achieving significant engagement with over 300,000 participants. The next phase of the rollout is scheduled for July 2024, with plans to expand the platform's reach and enhance its features.
Yat Siu, Co-Founder and Executive Chairman of Animoca Brands added: “We are excited to partner with OneFootball to co-create the technical infrastructure for incentivizing and rewarding engagement for football fandom. Football fans represent one of the largest and most passionate sports communities in the world, and at Animoca Brands, we believe in the power of community. Together with OneFootball, we are working to unlock network effects on a large scale.”
With the launch of the OneFootball Club, the company is set to further its mission of bringing fans closer to the game they love, enhancing the way football fandom is experienced and rewarded globally.
