Horror collectors, this one is for you. Good Smile Company has reopened pre-orders for the Sadako Nendoroid, the chibi version of The Ring's iconic long-haired antagonist, and the timing could not be more fitting. Pre-orders are live right now at the official Good Smile Company US store for $54.99, and they close on November 11.
Here's the thing: the original release of this figure has been selling for up to $200 on the secondary market. Getting it at the standard Nendoroid price is a genuine win for anyone who missed the first window.
What makes this re-release worth your attention
The Sadako Nendoroid is not just a chibi figure with a face swap. The accessory set is what makes it stand out from the hundreds of other Nendoroids on the market. You get two interchangeable face plates, one grinning and one wide-eyed "evil face" that captures Sadako's unsettling look from the original film. The evil face plate in particular is surprisingly effective for something this small.
The real highlight is the miniature stone well. The paint detail on the stonework is genuinely impressive at this scale, and Sadako's default hand positioning lets you pose her mid-crawl out of it. It is a small plastic accessory that somehow nails the scene everyone remembers. A tiny VHS tape rounds out the package, giving you everything you need for a properly themed desk setup.
Pre-orders also include a bonus TV static screen accessory, which was not part of the original release. That single addition makes this re-release more appealing than just a straight reprint.
The broader Sadako collectible picture
For context, Kotobukiya went further with their Sadako Bishoujo figure by including actual VHS tape reels to drape around the figure. The Nendoroid is a different approach entirely, trading realism for the chibi charm that the format is known for, and the result is something that sits comfortably between horror memorabilia and anime shelf staple.
If you need something sooner, toy brand Furyu has a Sadako Noodle Stopper figure available now for around $27.99. It is designed to perch on top of a ramen pot. That sentence is real.
Horror gaming culture and the collector crossover
Sadako sits at a specific intersection that horror gamers know well. The Ring franchise has influenced survival horror design for decades, from the static-screen aesthetic to the helpless-protagonist tension that games like Fatal Frame built their entire identity around. If you are already deep into the Fatal Frame II: Crimson Butterfly Remake twin dolls collection guide or hunting collectibles in horror titles this October, a Sadako figure fits naturally into that headspace.
The Nendoroid format has always appealed to gamers specifically because of the posability and the accessory-driven customization. These are not static display pieces. You can actually set up scenes, which is exactly what the well and VHS tape are designed for.
Spooky season also has horror gaming firing on all cylinders right now. If you are looking to stay in that atmosphere beyond the collectible shelf, our gaming guides cover everything from Little Nightmares 3's Chapter 2 Candy Factory walkthrough to other horror titles worth your time this October.
Pre-orders close November 11. After that, the secondary market takes over again.
