Tenjin, the mobile marketing and analytics platform, has been accepted into the Turkish government's incentives programme for game developers. The approval allows eligible studios in Türkiye to receive government reimbursement when using Tenjin's services, reducing the cost of analytics and marketing tools for local developers.
Tabarak Paracha, Tenjin's account executive, announced the development on LinkedIn, noting that studios with a registered Turkish entity can now qualify for government support. Paracha also said that securing approval for the programme became a priority after Tenjin expanded its focus on the Turkish market in June 2025.
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Growing Support for Local Studios
Türkiye has long been an important market for Tenjin. The company has continued onboarding local partners, including mobile developer Fusee, and views the incentives programme as a way to make collaboration with Turkish studios easier. By helping offset the cost of essential tools and services, the programme is designed to support the growth of domestic game development and technology businesses.
Tenjin stated that the new approval should make it simpler for studios to scale operations while maintaining access to analytics and marketing platforms that are necessary for mobile game development.
Regulatory Changes in Türkiye
The announcement comes as Türkiye considers broader regulations affecting digital platforms. Earlier in March 2026, the country introduced a proposal aimed at increasing oversight of gaming services and social media, with a focus on protecting minors. While the incentives programme provides financial support to developers, the regulatory landscape continues to shift, making such support increasingly valuable for studios navigating these changes.
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Frequently Asked Questions (FAQs)
What is Tenjin's incentives programme in Türkiye?
It is a government-backed initiative that allows eligible Turkish game studios to receive reimbursement when using Tenjin's analytics and marketing services.
Which studios qualify for support?
Studios must have a registered Turkish entity to be eligible for reimbursement under the programme.
How does this benefit local developers?
The programme helps offset costs associated with analytics, marketing, and production tools, allowing studios to focus resources on game development and growth.
Why did Tenjin prioritize joining this programme?
Tenjin expanded its focus on the Turkish market in June 2025, and joining the incentives programme was seen as a way to strengthen support for local studios.
Does this affect regulations on gaming in Türkiye?
No. While the programme provides financial support, broader regulatory proposals affecting gaming and digital platforms, especially around minor protection, are separate developments.
