Vietnam’s mobile games market reached $825 million in revenue in 2025, continuing a trend of gradual growth over the past several years. The market now includes roughly 54 million gamers, placing the country among the top seven globally in terms of mobile game downloads. According to a recent report from Gamota, this represents a year-on-year increase of 9.16 percent, underscoring the market’s steady expansion despite relatively modest monetisation rates.
Spending Patterns Remain Concentrated
While the player base is large, only around 7 to 10 percent of Vietnamese gamers actively spend on mobile games, with approximately 2 to 3 percent classified as high spenders. Average revenue per user sits at $15.27. The report also notes that revenue is heavily concentrated among a small group of leading games, with the top 50 titles generating around $91.66 million in 2025. Genres that focus on progression and competition, such as MMORPGs and 4X strategy games, continue to dominate spending due to their mechanics that encourage power accumulation and competitive advantage.
Shift Toward Local Payment Systems
Vietnamese developers are increasingly adopting local payment methods instead of relying solely on standard in-app purchases. Local payment channels offer lower transaction fees and align more closely with domestic spending habits, making them a growing source of profitability. This trend is shaping how international and domestic developers approach monetisation strategies in the Vietnamese market.
Regulatory Changes Affect Market Entry
Regulatory requirements are also influencing market dynamics. Decree 147 mandates that all mobile games hold a government licence to operate in Vietnam. Authorities are working with major platform holders, including Apple and Google, to identify and remove unlicensed titles. For international studios, this makes collaboration with local publishers increasingly important when entering the market.
Looking Ahead: Mobile Game Downloads Forecast
The Vietnamese market is expected to see continued growth in mobile game downloads, with projections estimating around 1.34 billion downloads in 2026. Analysts suggest that while monetisation may remain concentrated among a limited segment of users, the combination of local payment adoption and ongoing regulatory oversight will shape the market’s evolution over the next several years.
Source: PocketGamer
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Frequently Asked Questions (FAQs)
How much revenue did Vietnam’s mobile games market generate in 2025?
Vietnam’s mobile gaming market earned approximately $825 million in 2025, reflecting steady year-on-year growth.
How many gamers are in Vietnam?
The country has around 54 million active mobile gamers, placing it among the top seven countries globally for mobile game downloads.
Which games generate the most revenue in Vietnam?
Revenue is concentrated among top-ranking titles, particularly in progression-based genres like MMORPGs and 4X strategy games.
What percentage of players spend on mobile games?
Only 7 to 10 percent of players spend on mobile games, with 2 to 3 percent considered high spenders.
Are local payment methods important in Vietnam?
Yes, local payment methods are becoming a major driver of revenue, offering lower fees and aligning with Vietnamese spending habits.
What regulatory changes are affecting mobile games in Vietnam?
Under Decree 147, all mobile games must have an official government licence, and platform holders are working with authorities to remove unlicensed titles.
What is the forecast for mobile game downloads in Vietnam?
Mobile game downloads in Vietnam are expected to reach around 1.34 billion in 2026, indicating continued market growth.
