South Korean game developer NDUS Interactive has partnered with German sportswear company Adidas to bring Adidas' ALTS digital content into XOCIETY, an upcoming third-person shooter with RPG features built on web3 infrastructure. The announcement came through a post on X, with a countdown website set to reveal additional details on May 8.
About XOCIETY
XOCIETY is a triple-A game that combines player-versus-player (PvP) and player-versus-environment (PvE) modes with RPG mechanics. The game positions FPS players as economic agents with real control over in-game economies, rather than passive participants.
Decisions in XOCIETY generate ripple effects across gameplay and the game world — a departure from traditional FPS games where individual actions rarely matter beyond the immediate moment. NDUS Interactive is building the game on the Sui blockchain.
XOCIETY and Adidas Join Forces
Integration of ALTS Content into XOCIETY
The partnership brings exclusive content from Adidas' ALTS collection into XOCIETY. ALTS is part of Adidas' digital strategy, which has included previous forays into various web3 projects. This collaboration continues that push into blockchain-enabled digital identity.
Full details remain under wraps, but NDUS Interactive has confirmed the XOCIETY Corporations (XCS) system will play a role. XCS lets players own, stake in, and earn revenue from in-game companies tied to real-world partnerships. A statement on X hinted at XCS being central to the Adidas integration, though the exact implementation hasn't been spelled out yet.
Playtron Reveals Game Dollar for Sui Gaming Ecosystem
XOCIETY Upcoming Launch on SuiPlay0X1
Both companies are targeting the intersection of on-chain gaming and immersive digital worlds, with a shared interest in digital identity and creativity within web3 environments. Adidas has previously partnered with Bored Apes, Stepn, and Doodles in the web3 space, making this collaboration a natural extension of that strategy.
XOCIETY is still in development and will launch on the SuiPlay0X1, a handheld gaming device from the Sui blockchain ecosystem. The platform integrates blockchain features directly into gameplay, giving users ownership and control over digital assets. The Adidas partnership adds another dimension to XOCIETY's positioning as a game designed around web3's unique capabilities.
More details about the partnership will emerge after the countdown on the joint website concludes, with both companies emphasizing user engagement through digital ownership and identity.
