Web3 finance company 3thix has partnered with Avalanche to build a decentralized ad-tech layer for web3 gaming. The system gives advertisers access to privacy-conscious consumer behavioral data, letting them target ads without violating user privacy protections like those enforced by Apple.
3thix raised $8.5 million earlier this year in a round led by Xsolla, a gaming payment service provider. The funding was earmarked for web3 game monetization solutions, and this ad platform is part of that plan.
3thix Logo and Slogan
Decentralized Identity for Advertisers (IDFA)
The core technology is a decentralized Identity for Advertisers (IDFA). This blockchain-based tool lets advertisers deliver targeted ads while staying compliant with privacy regulations like GDPR and CCPA. The IDFA runs on decentralized data, so users see more relevant ads and advertisers stay within legal boundaries.
3thix says the system benefits everyone in the chain: advertisers get better targeting, developers get better monetization, and players get ads that actually match their interests. The company frames this as ethical game monetization that doesn't compromise user privacy.
Revolutionising In-Game Transactions
Avalanche's blockchain infrastructure
The ad platform runs on Avalanche's Layer 1 blockchain, chosen for its fast transaction finality and privacy features. Avalanche's head of games, Andrew Cooper, said 3thix's decentralized model will change how in-game transactions work.
The platform lets users earn rewards, gives advertisers precise targeting, and helps developers monetize their games more effectively. Cooper said the partnership creates long-term value across the gaming ecosystem by giving developers and publishers sustainable ways to make money from their games.
Gaming on Avalanche
A unified platform for web3 gaming
3thix CEO Timothy Tello said the partnership advances web3 gaming technologies. He highlighted Avalanche's smart contract capabilities, saying the unified platform will set new standards for blockchain-based advertising in gaming. Tello stated, "Through this partnership, we are creating a blockchain-verifiable web of relations that defines how partnerships work and function in the imminent future."
The collaboration aims to increase transparency in ad transactions and reshape how partnerships function in web3. The decentralized model moves away from traditional centralized ad data management.
3thix CEO Timothy Tello
Final thoughts
The 3thix and Avalanche partnership changes how consumer behavioral data works in gaming. The decentralized ad-tech layer aims to improve web3 game monetization while keeping privacy protections intact. As web3 gaming grows, solutions like this could become standard for sustaining games financially while protecting users, supporting developers, and serving advertisers.
