Atari has announced a partnership with B3 to bring several of its classic games onto the blockchain, beginning with Pong. As one of the most recognizable names in the gaming industry, Atari is expanding its presence in web3 by integrating its legacy titles into a new, open gaming ecosystem. This move reflects the company's commitment to innovation while maintaining the historical significance of its games.
About B3
B3, a blockchain gaming infrastructure company founded by former Coinbase developers, is the first Layer 3 open gaming ecosystem. Its platform is designed to provide game developers and studios with tools to create and scale blockchain-based gaming experiences. By enabling developers to deploy custom gamechains, share in ecosystem revenue, and integrate across multiple chains, B3 is positioning itself as a key player in the evolving gaming industry.
The company has already onboarded several game studios and titles, including Heli Attack, Parallel, Mighty Action Heroes, GOAT Gaming, and SuperGaming. Since its launch, B3's ecosystem has grown significantly, with over six million wallets created and more than 200 million transactions processed. The platform aims to make blockchain gaming more accessible by offering seamless login solutions, reducing the complexity typically associated with web3 gaming.
B3 Cover Banner on X (Twitter)
Atari's Perspective on Blockchain Gaming
Tyler Drewitz, head of special projects and director at Atari X, has explained that Atari has always been a pioneer in the gaming industry. Bringing Atari's classic titles on-chain isn't about chasing trends — it's about using blockchain technology to strengthen ownership and community participation. Atari's games have always maintained a strong connection with their player base, and blockchain technology formalizes that relationship by giving players more control over their gaming experiences.
Atari chose B3 as its blockchain partner because the company understands both gaming history and web3 technology's potential. B3's approach goes beyond simply tokenizing assets and focuses on creating meaningful value for players. The partnership allows Atari to preserve its legacy while incorporating new technological advancements that enhance gameplay and community engagement.
Atari Partners with B3 to Bring Pong to Blockchain
The Future of Atari's On-chain Gaming
Drewitz has noted that nostalgia plays an important role in gaming, but it can't sustain long-term engagement on its own. Atari's vision for the future centers on community-driven, permissionless gaming. By bringing classic titles on-chain, Atari is inviting a new generation of creators to contribute to and modify these games, ensuring their continued evolution.
The transition to blockchain gaming removes traditional boundaries between developers and players. By making games like Pong and Asteroids available on-chain, Atari is preserving gaming history while encouraging players to participate in shaping its future. Allowing community members to build upon classic games should result in new and innovative experiences while maintaining the essence of the originals.
