Laguna Games and the Crypto Unicorns DAO have shut down Unicorn Party, a collection of games built to extend the Crypto Unicorns IP into different formats. The closure affects Bumpercorns (a battle royale), Mob Run (an io-style game), and Unicorn Trivia (a quiz game), all of which included real-money wagering mechanics. The DAO made this call after determining that scaling and marketing these titles wasn't sustainable under current market conditions.
Crypto Unicorns Cover Banner on X
About Crypto Unicorns
Crypto Unicorns is a blockchain game where players breed, battle, and collect Unicorn NFTs. The game includes PVE and PVP modes, kingdom-building mechanics, and token-earning systems. Laguna Games develops it, with backing from Backed VC, BITKRAFT Ventures, and Delphi Digital.
Details of the Closure
Unicorn Party was designed to reach a wider audience by simplifying gameplay and rewards. The problem: mobile and browser games are hard to scale without serious marketing spend. A council vote finalized the shutdown, which took effect in July 2024.
Laguna Games is now prioritizing new casual browser and mobile apps focused on competitive wagering, alongside the main Crypto Unicorns game. This shift follows the game's move from Polygon to XAI, which the team sees as a reset for the brand.
Crypto Unicorns Unicorn Party Closure Schedule
Play-to-Airdrop (P2) Campaign
The Crypto Unicorns launch on XAI kicked off a "Play to Airdrop" campaign on July 1, 2024, running for two months. Players earn XAI rewards by completing in-game objectives.
XAI is also running the Vanguard Campaign, which includes a series of Crypto Unicorns quests tied to specific in-game goals. Aron Beierchmitt, CEO of Laguna Games, called the XAI launch a turning point.
"Launching Crypto Unicorns on XAI is a game-changer for our community," Beierchmitt said. "With faster, gas-free transactions, a new marketplace, and enhanced features, the player experience is significantly improved. By combining these advancements with hyper-deflationary tokenomics, we are setting the stage for a stable and sustainable in-game economy. Two years of bear market building is finally coming to fruition!"
Crypto Unicorns on XAI
Final Thoughts
Shutting down Unicorn Party marks a clear strategic pivot for Laguna Games and the Crypto Unicorns DAO. The experiment didn't work, but the DAO is doubling down on the main game with the XAI relaunch and the Rainbow Rumble migration.
The team is recalibrating its approach to match what the market can actually support. Team Surf will handle asset withdrawals and the transition process, with updates rolling out as the shutdown progresses. The DAO's focus now is on sustainable web3 gaming models that can survive without constant hype cycles.
