DeLorean Motor Company (DMC), famed for its role in automotive history, has announced a partnership with Animoca Brands' Motorverse. This collaboration integrates DeLorean's storied legacy with Motorverse's web3-powered platform, known for its emphasis on motorsport and digital vehicle innovation. The partnership blends traditional automotive excellence with digital racing technology, marking a significant development in the web3 motorsport ecosystem.
What is Motorverse?
Motorverse, part of Animoca Brands, operates as one of the largest open ecosystems centered on motorsport, digital vehicles, and racing games powered by web3. The platform lets car enthusiasts, gamers, and motorsport fans collect, trade, and compete using officially licensed digital vehicles. The DeLorean partnership bridges the automotive world and the expanding digital frontier.
Motorverse Website
A new digital frontier for DeLorean
With a heritage spanning over 40 years, DeLorean has been an iconic brand in both the automotive world and popular culture, most notably with the DMC-12 sports car. This collaboration with Motorverse represents the company's push to stay relevant in an increasingly digital world. DeLorean is expanding into the virtual space, offering its signature DMC-12 model as part of a limited edition NFT collection within Motorverse's web3 gaming ecosystem.
DeLorean Labs President Evan Kuhn expressed excitement about the partnership, highlighting the alignment between the initiatives of both companies. "There is tremendous symmetry between Animoca Brands' model and the paradigm-shifting initiatives we are pursuing at DeLorean. Our partnership with Motorverse will be an important part of our new digital ecosystem," Kuhn said.
The partnership's first project features the DMC-12 as an NFT collection in select Motorverse games, offering a limited number of digital collectibles for web3 motorsport enthusiasts. By incorporating the DMC-12 into this platform, DeLorean maintains its relevance and positions itself at the forefront of the growing web3 gaming space.
DeLorean Partners with Motorverse to Launch Gaming NFTs
Bringing real ownership to the digital age
Motorverse has established itself as a hub for motorsport fans and gamers, providing a space where users can trade digital vehicles, compete in races, and engage with various motorsport experiences. Built on blockchain technology, the platform emphasizes decentralization, giving users more control over their digital assets while offering access to real-world events like racing competitions and loyalty programs.
Will Griffiths, GM of Motorverse, described the collaboration with DeLorean as an exciting opportunity for the platform to further its mission of offering gaming and motorsport experiences. "DeLorean's commitment to precision engineering and luxury aligns perfectly with our mission to offer the Motorverse community the best possible gaming and motorsport experiences powered by web3 technology," Griffiths stated.
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Other collaborations and partnerships
Motorverse has secured significant collaborations. MotoGP team Gresini Racing, in partnership with Animoca Brands' subsidiaries SPORTPASS and MotoGP Guru, launched a fan-powered sponsorship program offering rewards. Torque Drift 2, a sequel to the successful mobile game from Grease Monkey Games, highlights drift culture and features partnerships with major brands like Nissan and Honda.
Notable games and IP portfolio
- Torque Drift 2: A drifting game built on Unreal Engine, featuring AAA quality graphics, advanced driving physics, and an official Formula Drift license. Available in early access on the Epic Games Store, it incorporates NFT technology for cars, parts, and other in-game items.
- REVV Racing: An arcade-simulation racing game playable directly from a web browser.
- MotoGP Guru Predict: A cross-media fantasy app for MotoGP fans.
- MotoGP Racing 2024: The official mobile game for MotoGP.
- Formula E – High Voltage: The first official Formula E racing management game, allowing players to control a racing team to win the Formula E championship.
REVV Racing Key Art
Final thoughts
As the lines between real-world and virtual experiences continue to blur, the partnership between DeLorean and Motorverse demonstrates the potential of web3 technology to enhance industries beyond traditional gaming. With the iconic DMC-12 becoming a digital collectible, this partnership allows both DeLorean and Motorverse to engage with a new generation of fans and gamers while maintaining connections to their respective heritages.
The collaboration represents a broader trend where automotive brands leverage digital platforms to build new communities, create interactive experiences, and introduce unique digital assets like NFTs. For DeLorean, this marks a new chapter in its storied legacy, one that combines its history of innovation with the future of digital motorsport. More information is available here.
