Futureverse, a technology company building infrastructure for the next generation of the internet, has partnered with GameTree, a social application that helps gamers connect and discover new titles. The partnership brings GameTree.Pass, a web3 wallet solution designed to make digital ownership accessible to GameTree's 1.5 million users without forcing them through complicated setup processes.
Futureverse and GameTree Announce Partnership
Futureverse and GameTree
GameTree.Pass represents a major step for both companies. GameTree will now exclusively use Futureverse's Pass technology to integrate a non-custodial wallet system across its platform. The system rolls out to existing users and will be standard for all new sign-ups. GameTree.Pass lets gamers manage and own digital assets like in-game items, avatars, and collectibles. These assets work across different gaming platforms, so users can carry their profiles and preferences between games.
Aaron McDonald, CEO of Futureverse, said the integration aims to deliver a user-friendly tool that supports digital identity and ownership. GameTree's active user base and cross-platform reach provide the scale needed to bring web3 technology to a wider gaming audience. McDonald stressed the importance of meeting users where they already are and improving their experience through accessible digital tools.
Futureverse and GameTree Announce Partnership
Enhancing Community and Digital Identity
John Uke, founder of GameTree, said the collaboration goes beyond just adding a wallet. GameTree.Pass supports the company's larger goal of building a social hub for gamers where community engagement and self-expression matter. Uke described the wallet solution as a simple way for users to access and manage their digital assets while moving smoothly between games.
The partnership aims to change how gamers interact with digital assets and communities. Instead of locking assets to individual platforms, the initiative treats them as part of a user's digital identity. This fits with Futureverse's broader strategy of building an interconnected digital ecosystem where users can participate across various experiences with consistent ownership.
Futureverse and GameTree Announce Partnership
Expanding the Web3 Ecosystem
This collaboration follows Futureverse's recent acquisition of Candy Digital and its push to bring established brands like Netflix and Major League Baseball into its ecosystem. The GameTree partnership is part of Futureverse's continued expansion into areas where web3 infrastructure can improve digital engagement. The company's tools span artificial intelligence, blockchain, digital identity, and virtual asset infrastructure, supporting immersive environments, collectibles, and metaverse-based experiences.
Futureverse also recently partnered with Rakuten Wallet to implement an updated version of RakutenWallet.Pass. This lets Rakuten Wallet users access web3 benefits, including digital ownership and immersive digital experiences, through an upgraded onboarding system.
