The wait for a new Grand Theft Auto 6 trailer has officially broken at least one person's brain, and honestly, it's hard to blame them.
On May 12, Reddit user ak47rocks1337yt posted to the GTA 6 subreddit with a screenshot pulled from Google Maps. The image showed a tea café located a block from Rockstar North's Edinburgh studio registering unusually high foot traffic. The post's caption: "Could this be it?" The implication being that if Rockstar's developers were out celebrating ahead of a trailer release, the local tea shop would naturally be seeing more business than usual.
The post has cleared 1,500 upvotes as of this week.
The logic behind the tea leaves
The fan's reasoning is oddly coherent, in a chaotic sort of way. "At first I thought that I should look for pizza places nearby," they wrote, "but then I realized that Rockstar North is in Scotland (close enough to England), which means they prefer their tea more than they prefer their pizza... so surely they would have a much busier traffic around tea places, and sure enough."
Here's the thing: this is essentially a localized version of the Pentagon Pizza Theory, the real-world observation that late-night pizza deliveries to US government buildings tend to spike before major news events. The idea is that people working late on something big need food, and that pattern becomes a signal. Applied to Edinburgh tea shops, the logic holds the same shape, even if the stakes are considerably lower than a geopolitical crisis.
The community's response has been mostly amused disbelief, with replies landing somewhere between "this is incredible" and "we need to touch grass." A few users genuinely engaged with the Pentagon Pizza parallel, which only encouraged further discussion.
A fandom running out of patience
This café surveillance stunt is not happening in isolation. The GTA 6 subreddit has spent months producing increasingly creative (and occasionally concerning) methods of trailer prediction. Fans have cross-referenced moon cycles, done SPF calculations on sunscreen visible on an NPC in the first trailer, and at least a few have physically traveled to Rockstar's office to confront developers with questions about the game.
The last GTA 6 trailer landed over a year ago. That gap has turned a passionate fanbase into something resembling a pattern-recognition cult, and May 12 became a focal date because of a confluence of online speculation threads that convinced a significant portion of the community trailer 3 was imminent.
Take-Two Interactive's next earnings call is scheduled for May 21. Rockstar trailers and announcements have historically appeared in the days leading up to Take-Two earnings calls, making the window between now and then the most likely drop zone for any new footage.
Spoiler: as of this writing, no trailer has dropped. The café was just busy.
What the actual timeline looks like
The most grounded prediction available right now points to the May 21 earnings call as the relevant milestone. Take-Two has a pattern of building momentum before these calls, and a new GTA 6 trailer would be exactly the kind of material that generates positive investor sentiment ahead of a quarterly report. The game is still targeting a November release window, which means Rockstar's marketing engine needs to shift into a higher gear relatively soon regardless.
For players who want to stay across every update, our Grand Theft Auto 6 guides collection is a solid resource as new details continue to surface. The wait is almost certainly measured in weeks now, not months. Whether the next trailer arrives before or after May 21, the tea café near Rockstar North is probably going to have a very attentive new audience for a while.
