At games.gg, we recently ran a marketing campaign that delivered over 11,000 gamers to Riftstorm’s Steam page. It took one video. It cost us $113. That’s it. The video wasn’t high-budget. It followed a simple meme format that’s proven to grab attention on Instagram.
The key was hitting the right audience. We targeted roguelike fans specifically, and the response was immediate. The video reached 237,000 views and had a cost-per-click of just $0.01. When people saw it, they clicked “learn more” and landed directly on Riftstorm’s Steam page. No extra steps, no fluff, just a straight path from scroll to store.
How We Drove 11k+ Gamers to Riftstorm’s Steam Page
Turning One Instagram Video into 11k+ Clicks
This wasn’t a lucky break. We’ve spent years building a deep understanding of the gaming community, especially within web3. We knew exactly who we were talking to, and we kept the message clear and relevant. The meme format made it familiar. The genre targeting made it resonate. And the call-to-action was frictionless.
We didn’t try to overcomplicate it. No fancy trailer, no long captions, no gated landing page. Just the right content in the right format, shown to the right people. That’s what made it work. Instead of hype-driven launches or bloated influencer campaigns, we focus on authentic content, real communities, and direct access. That means fewer distractions and more chances to discover something you might actually have fun playing.
How We Drove 11k+ Gamers to Riftstorm’s Steam Page
Building the Future of Gaming
This campaign is a small part of what we do every day at games.gg. We’re building a platform that helps gamers discover great web3 titles, and helps games reach the audiences they’re made for. Over the past three years, we’ve grown to over a million registered users and built strong partnerships across the space.
Our content is designed for players first (reviews, guides, news, quests, and more) all with one goal in mind: making web3 gaming easier to explore and more fun to be part of. When we market a game, we’re not just running ads. We’re connecting it with the right community, using tools and strategies that actually reflect how gamers think and behave online.
games.gg The Future of Gaming
A Case Study in Efficient Game Marketing
This campaign with Riftstorm showed us again that performance marketing doesn’t have to be expensive to be effective. You just need to understand your audience, keep things simple, and stay native to the platform.
We’ll keep applying this same approach to the other games we work with—whether it's launching something new or scaling something that’s already live. At the end of the day, we’re not chasing views. We’re driving real players to real games. That’s what matters, and that’s what we’ll keep doing. Make sure to check out more of our short form content on our Instagram here.
