Immutable, a major web3 gaming platform, hit several milestones in May 2024. The company launched Guild of Guardians, a AAA mobile web3 game, saw Immutable Passport surpass 1 million signups, and rolled out The Main Quest rewards program. A partnership with Spielworks aims to expand rewards and engagement across the platform's growing user base.
Immutable's co-founder, Robbie Ferguson, commented: "Everyone is still massively underestimating how big web3 gaming is going to be. With over 300+ games now building on Immutable, nearly 40% of these games will be launched in 2024."
Immutable Major May 2024 Milestones
More about Immutable?
Immutable is a web3 gaming platform "on a mission to bring digital ownership to every player by making it safe and easy to build great games with blockchain technology". The platform offers pre-built tools that help developers launch games on the Ethereum blockchain without sacrificing security or player experience.
Builders get personalized web3 guidance, live support for their communities, and access to the largest ecosystem in gaming.
Immutable: Powering the Next Generation of Games
Triple A team and Immutable zkEVM
Co-founded by James Ferguson, Robbie Ferguson, and Alex Connolly in 2018, Immutable is headquartered in Sydney with a 250+ team, and backed by investors like Temasek, Tencent, Coinbase, BITKRAFT Ventures, King River Capital, Galaxy Interactive, and others.
Immutable was one of the first gaming platforms to deliver a zero-knowledge (zk) scaling solution to the Ethereum community. The company provides developers with multiple zk-based scaling options, including Immutable X, a rollup based on StarkWare technology, and Immutable zkEVM, powered by Polygon.
Immutable Ecosystem of Games and IPs
Expanding gaming ecosystem
Immutable recently disclosed a 900% increase in signed games year-over-year in Q1 '24 vs Q1 '23. The company signed over 75 games in the past three months alone, bringing the total to over 270 games on the platform. That puts Immutable at roughly 70% market share in web3 gaming as of late 2023.
The platform signed 32 games in March alone, a 9x increase compared to the previous year. This surge reflects growing interest in web3 gaming experiences.
900% Increase in Games Signed
Immutable also pioneered the world's first blockbuster Play-to-Earn NFT trading-card game Gods Unchained and the mobile RPG Guild of Guardians. The company partners with third-party game developers to provide strategy and execution expertise aimed at ensuring the success of every web3 game deployed within the Immutable ecosystem.
Guild of Guardians global launch
Guild of Guardians, a AAA mobile web3 game, launched globally in May 2024 with over 1 million pre-registered players. The game hit the top 10 on both Android and Apple App Stores in key markets. Day-one retention and daily active users both increased significantly, signaling strong demand for high-quality web3 gaming experiences.
Guild of Guardians Global Launch Roadmap
Here are the key launch highlights for Guild of Guardians:
- Over 1 million players had pre-registered for the game as of May 2024.
- Early total installs showed steady growth, increasing by nearly 30,000 within the first 24-48 hours.
- Achieved a spot in the top 10 rankings on both the Android and Apple App Stores in the US, Philippines, and Singapore. This growth was entirely organic, with no paid marketing efforts employed to prevent server crashes.
- Experienced approximately a twofold increase in day-one (D1) retention from the Regional Test Launch to the Global Launch. This improvement is attributed to the rebuilt tutorial, optimized core game loop, and integration of web3 technology.
- Witnessed a significant surge in concurrent users (CCU), with a tenfold increase, and daily active users (DAU), with a more than twentyfold increase, from the Regional Test Launches to the first day of the Global Launch.
- Android users accounted for nearly three-quarters of all downloads, with top markets including Brazil, the Philippines, and the US, showing dynamic fluctuations.
- Achieved a conversion rate of approximately 98% of installs translating into active game players, indicative of a smooth download process.
- Launched the Rewards & Leaderboards feature with the Age of the Dread campaign, offering 1 million $GOG in rewards for the inaugural campaign.
Immutable Passport hits 1 million signups
Immutable's all-in-one gamer identity solution, Immutable Passport, surpassed 1 million signups in May 2024, doubling from just a month prior. This milestone highlights the platform's role in introducing mainstream users to web3 gaming. With Passport providing easy access to games and marketplaces through a single secure profile, Immutable aims to reach 10 million signups in the future.
Immutable Passport Hits 1 Million Signups
Recent game launches contributing to growth:
- Space Nation Online: A AAA Space Opera Web3 MMORPG that promises to take players beyond the stars.
- Medieval Empires: A mid-core multiplayer online strategy game set in a blockchain-powered historical world.
- DESPERADO B218: Players can engage in battles, develop agents, and collect and trade them.
The Main Quest rewards program
Immutable's ecosystem introduces The Main Quest, a rewards program offering up to $50 million in incentives for players. By leveraging Immutable Passport or connecting their wallet on Immutable zkEVM, gamers can participate in daily tasks and quests across various web3 games to earn Gems and claim bonus incentives.
This initiative incentivizes player engagement and showcases the benefits of digital ownership within the web3 gaming space. Immutable's co-founder, Robbie Ferguson, commented: "With The Main Quest, we are showing players what they can expect when we talk about the real benefits of digital ownership."
The Main Quest Rewards Program
In addition to earning Gems, players have the opportunity to claim bonus incentives such as game tokens and unique in-game NFTs by completing quests on Immutable zkEVM.
These include:
- Swapping tokens on various third-party DEXs using the zkEVM.
- Providing liquidity on platforms like Merkl and Gamma to contribute to the ecosystem.
- Buying and selling NFTs on the Immutable zkEVM marketplace to showcase their collection.
For further details on the specific projects and platforms where players can earn these additional prizes, they are encouraged to visit the official rewards page.
Daily Gems as Rewards
Tapping Spielworks 7 million plus users
A partnership with Spielworks aims to enhance gaming rewards and engagement for players. Teaming up with Spielworks' gaming platform, Wombat, and its asset marketplace, AtomicHub, Immutable seeks to improve user acquisition and interaction within the web3 gaming ecosystem.
Spielworks boasts 7M+ users across all products and brings the benefits of blockchain to mass-market gaming. This collaboration signifies a step towards making web3 gaming more accessible and appealing to a broader audience.
- True ownership of digital assets
- Secure handling of tokens and trading
- Streamlined interaction with blockchain games.
Adrian Krion, CEO and Co-Founder of Spielworks, stated: "High-quality content within and around Web3 games deserves a proper spotlight, and together with Immutable, we can really elevate the space for everyone — creators, players, and traders alike"
Spielworks and Immutable New Partnership
Embracing the future of web3 gaming
Immutable's co-founder, Robbie Ferguson, emphasizes the company's commitment to quality and innovation within the web3 gaming landscape. With successful launches and partnerships, Immutable remains at the forefront of shaping the future of blockchain gaming experiences.
As web3 gaming gains traction, Immutable remains dedicated to building an ecosystem that benefits gamers, game studios, and enthusiasts. Robbie Ferguson, commented: "The things that we focus on at Immutable is, number one, the games we work with have to be quality games that you would want to play outside of web3. That's a really important bar."
Immutable zkEVM Monthly Active Users Growth May 2024
As May concludes, Immutable's momentum continues. With promising upcoming releases and a dedication to advancing web3 gaming, Immutable is poised to lead the charge toward a future where web3 gaming becomes commonplace worldwide.
