During Korea Blockchain Week 2024, Marblex, the blockchain arm of Netmarble, introduced NFT Adventure, an IP-centered interactive platform. The debut experience, Koongyaz Universe Odyssey, merges blockchain technology with fan engagement through digital collectibles built around popular intellectual properties.
Koongyaz Universe Odyssey features the South Korean IP Koongya Restaurantz, targeting teens and young adults with a mix of storytelling, gameplay, and collectible interaction.
Netmarble Debuts NFT Adventure Platform
An Interactive Experience
NFT Adventure lets users create personalized character NFTs that advance through narrative arcs and unlock rewards. Players engage with the Koongya brand through daily quests and social missions, earning exclusive items, merchandise access, and community interaction. Participants start with a free Koongya NFT, which acts as their main character throughout the digital journey.
The storyline tasks players with collecting three legendary ingredients needed to obtain the Legendary Cuisine and Koongya Award NFTs. In the final chapters, Koongya NFTs evolve to reflect character development, and those who finish all adventures can trade their achievements for the exclusive Astronaut Koongya NFT.
Types of Koongya NFTs
Koongya Restaurantz IP
Koongya Restaurantz, developed by Netmarble subsidiary MNB, spun off from the vegetable-themed character Koongya. Launched in South Korea, the brand resonates with younger audiences through approachable themes and casual storytelling. Koongyaz Universe Odyssey represents a new direction for Koongya, connecting traditional entertainment with web3 gaming via collectible NFTs and interactive narratives.
Netmarble plans to expand NFT Adventure with additional IPs, opening the platform to more fan communities for digital experiences centered on character progression, rewards, and ownership. Fans of Koongya Restaurantz and those interested in blockchain gaming can explore Koongyaz Universe Odyssey at the official website.
