Ultra, a Luxembourg-based gaming company, has secured $12 million in a funding round led by NOIA Capital through its NOIA Digital Assets fund. The investment drew interest from gaming, blockchain, and technology sectors. The funds will support team expansion and platform development as Ultra works to reshape how games are played, published, and monetized.
Ultra Raises $12 Million
Ultra is building what it calls a "one-stop gaming platform" that combines traditional gaming with digital assets. The company targets what it views as outdated industry models, particularly in Europe, where it sees slower innovation compared to other markets. Ultra's platform aims to deliver a more efficient system for game distribution and player engagement through new technology.
Ultra Raises $12 Million in Funding
Leadership and Industry Perspectives
Gus van Rijckevorsel, recently appointed as Ultra's CEO, pointed to the need for industry transformation. He drew parallels to how Netflix changed media consumption, suggesting Ultra could do the same for gaming. The company plans to introduce new approaches to game development and distribution while improving player experience and ownership.
Muhammed Yesilhark, Chief Investment Officer at NOIA Capital, backed Ultra's strategy, citing its technological foundation and clear roadmap. He noted the company's challenge to traditional gaming models aligns with growing demand for digital asset integration.
Games on Ultra
Expansion and Web3 Integration
Ultra recently brought on Maxime van Steenberghe, formerly a partner at Circle Strategies, as Chief Operating Officer, bolstering its leadership. The platform supports both web3 and non-web3 gaming experiences. Games available on Ultra include Ubisoft's Champions Tactics: Grimoria Chronicles, Poly Gunnerz, Katana Inu, and Phantom Galaxies.
The platform runs on Ultra's high-performance layer-1 blockchain, built specifically for consumer-facing applications. This infrastructure enables improved ownership mechanisms and digital asset integration for a more dynamic gaming experience.
Final Thoughts
Ultra's $12 million funding round represents a significant step as the company pushes to modernize the gaming industry. By merging traditional gaming with emerging technologies, Ultra seeks to create a more inclusive and efficient ecosystem for players, developers, and publishers. With continued expansion and strengthened leadership, the company aims to challenge existing industry standards and introduce new methods for game distribution and engagement.
