Move-and-earn lifestyle and gaming app STEPN announced the launch of STEPN x Adidas Genesis Sneakers – a limited-edition NFT collection developed in collaboration with Adidas. The Solana-based generative NFT collection features 1,000 unique items inspired by the brand's most iconic running silhouettes.
This article covers the STEPN x Adidas partnership details, STEPN's recent $30 million airdrop campaign, and Gas Hero – the web3 game by Find Satoshi Labs. The project pulled in $90 million in NFT trading during its first month.
STEPN x Adidas
The STEPN x Adidas Genesis Sneakers collection drops Wednesday, April 17th, on STEPN's sister NFT marketplace MOOAR. This genesis collection kicks off a year-long partnership between STEPN and Adidas that includes more NFT drops and physical wearables down the line.
The collaboration reinforces STEPN's push to expand the "move-to-earn" sector into something that improves lives while making future technology accessible across generations.
Over 5 million users
STEPN's community-focused approach has driven its success. With 5 million registered users, it ranks among the top lifestyle rewards apps globally. This announcement follows a successful airdrop on Wednesday, April 10th, that rewarded the STEPN community with tokens worth around $30 million.
This is the latest in a series of high-profile partnerships for STEPN that have paved the way for "FitTech," including collaborations on digital wearables with DJ and music producer Steve Aoki, Japanese animation series Ghost in the Shell, and soccer club Atlético de Madrid.
Commenting on the partnership, Shiti Maghani, CEO at STEPN by FSL, says: "This collaboration between STEPN and Adidas underscores how powerful it is when you can move and earn in both the virtual and real world simultaneously. That such a physical and digital – or 'phygital' – partnership between the most widely used lifestyle app and a global brand like Adidas are now a reality indicates the direction lifestyle rewards are going."
Details of NFT sale
The STEPN x Adidas Genesis Sneakers collection will be sold via the MOOAR marketplace and priced in STEPN's native $GMT token at 10,000 $GMT each. The collection will be distributed via a two-phase raffle with a full refund for those who don't win.
On April 17th, the first phase kicks off. 200 NFTs have been reserved for the most loyal users. This allowlist includes holders of ALTS by Adidas NFTs and eligible members of the broader FSL community, including users of STEPN, marketplace MOOAR, and blockchain game Gas Hero.
The second phase will be a public raffle sale where the remaining supply of 790 NFTs becomes available. This phase runs from April 18th to April 21st. Winners will be drawn every 24 hours and can claim their prizes on the MOOAR marketplace. Limits are set to one NFT per wallet to ensure fair distribution.
$30 million airdrop
Move and earn lifestyle app STEPN recently launched an airdrop campaign that distributed 100 million FSL points, redeemable 1:1 for its native $GMT tokens and equivalent to around $30 million. The leading Solana-based NFT project conducted the airdrop in two phases, starting Friday (April 5th) and culminating Wednesday (April 10th).
FSL Points vs $GMT tokens
The FSL Points earned in this campaign allow users to participate in upcoming STEPN mints and improve their chances of obtaining exclusive prizes. FSL Points can also be swapped for $GMT via the STEPN marketplace with 1 FSL Point = 1 $GMT.
Commenting on the news, Shiti Maghani, CEO at STEPN by FSL, says: "We have decided to launch this huge airdrop campaign as a token of gratitude to our most loyal community members, providing them with priority access to our upcoming mints and other exclusive rewards."
Airdrop recipients have until the end of April to claim their rewards. To claim their points, users need to sign up with FSL ID (id.fsl.com) – FSL's latest product, enabling the community to earn rewards from engaging with FSL ecosystem products: STEPN, MOOAR, and Gas Hero.
Shiti Maghani added: "STEPN currently finds itself at a very exciting juncture, with major plans in the pipeline this year to supercharge our growth and cement our leading position in the move and earn segment. The next few months mark a pivotal moment for our project, and we're thrilled to share this with our most dedicated supporters."
Gas Hero makes $90 million
The web3 developer Find Satoshi Lab recently reported that Gas Hero, its video game, has seen substantial success, accumulating $90 million in NFT trading within the first month. Gas Hero features six NFT collections, allowing users to actively trade in-game items like characters and weapons as NFTs on the Polygon PoS blockchain. The Gas Hero Common Heroes collection currently ranks as the fifth most-traded collection in the last 24 hours based on data from CryptoSlam.
StepN vs Gas Hero
Known for its blockchain-enabled fitness app STEPN, Find Satoshi Lab has expanded into web3 gaming with Gas Hero, aligning with the move-to-earn trend. The ongoing Gas Wars PvP battles offer players a chance to win a share of the 14 million $GMT tokens currently available.
Shiti Maghani, COO of Find Satoshi Lab, explains, "Gas Hero is all about battling, collecting NFTs, and earning GMT. It's a social game where strategic planning takes center stage." Unlike STEPN, Gas Hero operates on Polygon, utilizing a bridged version of the $GMT token. This shift reflects Find Satoshi Lab's commitment to community growth through diversified platforms.
Sandeep Nailwal, co-founder of Polygon Labs, expressed contentment with Gas Hero's initial success, highlighting its broad appeal as an indication of growing interest in web3 gaming. Gas Hero currently boasts over 10,000 active users and is accessible on both mobile devices and computers without downloads. As Gas Hero solidifies its presence in web3 gaming, its impact on the broader landscape alongside its innovative NFT collections remains noteworthy.
