Autoverse Studios, the US-based developer behind the drag racing game Auto Legends, has appointed Jaim Friesen as its new Studio General Manager. Friesen brings 25 years of experience in the gaming industry, having worked on titles across multiple platforms and genres. Prior to joining Autoverse, he contributed to Scopely's Monopoly Go, GSN Games' Tiki Solitaire TriPeaks, and Electronic Arts' Pogo and Origin teams.
Autoverse Studios Expands Leadership Team
About Auto Legends
Auto Legends lets players dive into automotive culture through racing, vehicle collecting, team ownership, tournament hosting, tuning services, car part manufacturing and sales, and virtual dealership management. The game connects traditional racing mechanics with blockchain-powered ownership, creating a player-driven economy where users control more than just their lap times.
The studio's additional investment supports ongoing development work—refining gameplay systems, expanding features, and making the game accessible to both web2 and web3 players. With a team of industry veterans from major studios, Auto Legends positions itself as a notable entry in the growing web3 gaming market.
Autoverse Studios Expands Leadership Team
Origins and Vision Behind the Game
Autoverse Studios operates under executive chairman Justin Choice, who founded Cie Games and created racing titles like Car Town and Racing Rivals. The development team includes former staff from Cie Games, Glu Mobile, Riot Games, Xbox, EA, Ubisoft, and Scopely—decades of racing game experience concentrated in one studio.
Team members previously worked on Nitto 1320 Legends, Car Town, and Racing Rivals, games that reached 140 million players combined and ranked among the top automotive titles of their time. Auto Legends aims to build on that track record with social features, competitive play, and authentic vehicle ownership mechanics.
Autoverse Studios Expands Leadership Team
Expertise in Game Development
Autoverse CEO Peter Pham says Friesen's experience will help scale the studio. "Jaim has helped launch billion-dollar games, built global teams and knows exactly how to scale a studio," Pham said. He pointed to Friesen's work across subscription, skill-based, and free-to-play models, and noted his passion for cars matches the community Auto Legends targets.
Funding and Platform Availability
Auto Legends has raised more than $9 million in total funding, including a $1 million investment from Coinbase Ventures. The game is in closed testing on Steam and the Epic Games Store. Mobile versions are in development, part of the studio's plan to reach players across multiple platforms.
Autoverse Studios Expands Leadership Team
Industry Impact and Future Plans
Friesen's hiring reflects Autoverse Studios' focus on professional growth and game quality. Combining his background with the team's development work, the studio aims to deliver a competitive racing experience that appeals to casual players and dedicated gearheads alike.
Frequently Asked Questions (FAQs)
Who is Jaim Friesen?
Jaim Friesen is a game developer with 25 years of industry experience. He worked at Scopely, GSN Games, and Electronic Arts before taking the Studio General Manager role at Autoverse Studios.
What is Auto Legends?
Auto Legends is a drag racing game from Autoverse Studios. It's in closed testing on Steam and the Epic Games Store, with mobile versions planned.
How much funding has Auto Legends received?
The game has raised over $9 million in total, including a $1 million investment from Coinbase Ventures.
What platforms will Auto Legends be available on?
Auto Legends is in closed testing on PC through Steam and the Epic Games Store. Mobile releases are in development.
What does Jaim Friesen bring to Autoverse Studios?
Friesen has launched large-scale games, built global teams, and scaled studios. His experience covers subscription, skill-based, and free-to-play models.
Is Auto Legends connected to web3?
Auto Legends received investment from Coinbase Ventures, but the game doesn't currently integrate web3 technology.
