Soneium, the Ethereum Layer-2 blockchain developed by Sony Block Solutions Labs, has launched a new incubator initiative titled "Soneium For All." This program is designed to support the development of consumer and gaming applications within the Soneium ecosystem. Developed in partnership with Astar Network and Startale Cloud Services, the initiative reflects Soneium's broader objective to expand its presence in the web3 space through strategic support for developers.
Soneium Announces Web3 Incubator Program
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Soneium launches developer incubator program
The incubator targets high-potential web3 projects struggling with user acquisition, technical scalability, and market visibility. Deployments start in Q3 2025, giving accepted teams access to a production-ready blockchain infrastructure that already handles real traffic. Soneium currently serves over 7 million users, processes more than 1.5 million daily transactions, and holds over $215 million in total value locked. The platform also hosts major IP including Solo Leveling, Seven Deadly Sins, Ghost in the Shell, and Sony's aibo.
Program Timeline
- Application opens: June 9, 2025
- Application deadline: June 30, 2025
- Winners announced: Late July - Early August 2025
- Projects launch: August 2025 onward
Soneium Announces Web3 Incubator Program
Technical backing and grant funding
"Soneium For All" runs on a collaboration with Astar Network and Startale Cloud Services, which supply technical infrastructure and a dedicated grant pool. Projects that integrate the ASTR token as a utility or payment layer can tap into $60,000 in total grant funding. The combination of these resources with Soneium's existing infrastructure gives developers a direct route to a live, active user base.
Sony Innovation Fund access and marketing support
Incubator participants get direct mentoring and advisory sessions with the Sony Innovation Fund, which can lead to follow-on investment for teams that fit Sony's long-term vision. Beyond capital, the program includes promotional support: featured placement on Soneium's official platform, blog posts, livestream appearances, and marketing campaigns designed to drive early user adoption.
Soneium Announces Web3 Incubator Program
What Sony and Astar say about the program
Ryohei Suzuki, Director of Sony Block Solutions Labs, framed the incubator as part of Sony's push to lower entry barriers for creators and speed up user engagement through blockchain infrastructure. Maarten Henskens, Head of Astar Foundation, described the incubator as a logical extension of Astar's existing work with Soneium, pointing to more than 40 projects already using ASTR within the ecosystem and reaffirming Astar's focus on web3 developers building gaming and consumer applications.
"As part of our efforts under Astar Evolution, and following the success of the Astar Contribution Score Campaign on Soneium, joining the 'Soneium For All' incubator is a natural next step," said Maarten Henskens, Head of Astar Foundation. "With over 40 projects already integrating ASTR on Soneium, we're committed to support developers building innovative gaming and consumer dApps that expand ASTR's utility and solidify its role as a core asset in the Soneium ecosystem."
Soneium Announces Web3 Incubator Program
Application window and next steps
Applications for "Soneium For All" opened on June 9, with selections expected by late July. Accepted teams will begin integration and deployment shortly after. The incubator is a core piece of Soneium's strategy to position itself as a foundational layer for web3 entertainment and consumer experiences.
Soneium was launched by Sony Block Solutions Labs, a joint venture between Sony Group Corporation and Startale Labs Pte. Ltd., to build new network infrastructure using blockchain technology. The company was first announced in September 2023 and rebranded from Sony Network Communications Labs Pte. Ltd. in August 2024. Developers interested in applying can find more information at https://soneium.org.
