A Steam store page that converts does five things fast: the capsule signals the genre, the short description states the hook, the first video shows the game, the screenshots prove it and the tags put it in front of the right players. Below are ten indie pages broken down by those parts, followed by a checklist for your own page.
How we picked these Steam store page examples
We chose ten well-known indie games with distinct genres and checked their live pages and Steam's public store data on 28 October 2026. Screenshot, video and tag counts change, so check the live pages.
Steam store page layout: what visitors see first
Steam's layout is fixed. Your control is over what goes into each slot. In scroll order, a typical page looks like this:
- Header capsule, at 920x430, and the game title.
- Trailer and screenshot carousel, with the short description, review summary, release date, developer and top tags on the right.
- Buy box, with price, wishlist and follow buttons.
- About This Game, the long description with headings, bullets and GIFs.
- System requirements, languages, achievements and community sections.
The visitor decides in the first screen: capsule, trailer thumbnail, first screenshots, short description and tags. The About section serves someone who is already interested. See our guide to Steam capsule art for the capsule itself.
The 10 Steam pages compared
Short descriptions have a 300-character limit. In the SteamBuddy dataset of 22,429 games, the typical description uses 214 characters and top games use 224. These examples range from 84 to 293.
| Game | Short description | Screenshots | Videos | Top tags |
|---|---|---|---|---|
| Balatro | 187 chars | 12 | 1 | Card Game, Roguelike, Roguelike Deckbuilder |
| DAVE THE DIVER | 252 chars | 16 | 2 | Pixel Graphics, Management, Casual |
| Vampire Survivors | 266 chars | 7 | 3 | Action Roguelike, Bullet Hell, Roguelite |
| Cult of the Lamb | 197 chars | 23 | 4 | Base Building, Action Roguelike, Cute |
| DREDGE | 243 chars | 13 | 5 | Exploration, Fishing, Lovecraftian |
| Loop Hero | 240 chars | 10 | 2 | Tactical, Roguelike, Pixel Graphics |
| Dorfromantik | 260 chars | 12 | 2 | Puzzle, Relaxing, City Builder |
| Tiny Glade | 293 chars | 9 | 2 | Building, Relaxing, Design and Illustration |
| Peglin | 253 chars | 12 | 1 | Deckbuilding, Roguelike, Roguelite |
| WEBFISHING | 84 chars | 7 | 1 | Fishing, Multiplayer, Casual |
10 indie Steam store pages broken down
1. Balatro
The capsule is almost all logo, with a playing card inside the lettering, so the genre lands instantly. The short description opens with “The poker roguelike.”
Top tags: Card Game, Roguelike, Roguelike Deckbuilder, Deckbuilding and Singleplayer.
About section: About 1,700 characters, mostly a bulleted feature list.
What it does well: A two-word genre hook in the first line. Players who like poker or deckbuilders know whether this is for them before the first comma.
2. DAVE THE DIVER
A bright blue capsule pairs a pixel-art diver with a large logo. The short description explains the hybrid: deep-sea fishing by day, sushi restaurant management at night.
Top tags: Pixel Graphics, Management, Casual, Adventure and Relaxing.
About section: Five bold feature headings and no bullets.
What it does well: It explains a genre mix that could otherwise confuse. The day-and-night split is stated in one sentence.
View the DAVE THE DIVER Steam page
3. Vampire Survivors
The capsule has a character in motion, a warm red-and-purple palette and a large two-line logo. The short description ends with the punchy line “Be the bullet hell!”
Top tags: Action Roguelike, Bullet Hell, Roguelite, Pixel Graphics and Vampires.
About section: About 850 characters, with a Starting Tips heading and five bullets.
What it does well: It is fast to read. The About section teaches players how to start instead of repeating the pitch. Its seven screenshots are fewer than the typical nine in the SteamBuddy dataset; the three videos carry more of the page.
View the Vampire Survivors Steam page
4. Cult of the Lamb
A grayscale crowd of animals around one red altar creates a clear focal point. The short description leads with the premise: start your own cult.
Top tags: Base Building, Action Roguelike, Cute, Cult and Singleplayer.
About section: Three all-caps headings,Build Your Flock, Destroy the Non-Believers and Spread Your Word,cover the gameplay loop.
What it does well: A skimmer gets the whole game in three lines. The tags also signal the odd combination of cute and occult.
View the Cult of the Lamb Steam page
5. DREDGE
A lighthouse, a boat and a large logo beneath a stormy sky set the mood. The short description balances the cozy loop,sell your catch, upgrade your boat,with a sinister undercurrent.
Top tags: Exploration, Fishing, Lovecraftian, Open World and Adventure.
About section: About 1,700 characters, with four headings and a short bulleted feature list.
What it does well: Lovecraftian is a specific tag that tells genre fans what to expect. The page also communicates its tone in the first sentence.
6. Loop Hero
Moody pixel art surrounds a heavy ornamental logo, with a small hero in the corner. The short description explains the mechanic: use a deck of cards to place enemies, buildings and terrain along a loop.
Top tags: Tactical, Roguelike, Pixel Graphics, Deckbuilding and Roguelite.
About section: About 1,400 characters in plain paragraphs, without headings or bullets.
What it does well: The tags do the explaining. The unusual mechanic is hard to show in a still, so the page leans on video and a specific short description. The plain-text About section is the part to improve: bullets would help skimmers.
7. Dorfromantik
Bright low-poly landscape art sits behind a large wordmark. The short description states the genre combination: peaceful building strategy and puzzle.
Top tags: Puzzle, Relaxing, City Builder, Casual and Turn-Based Strategy.
About section: The longest here at about 2,500 characters. It has two headings,What Dorfromantik offers and What Dorfromantik does not offer,plus 13 bullets and four images.
What it does well: The “does not offer” list sets expectations honestly, which can cut refunds and mismatched negative reviews. That benefit is our reasoning, not a measured result.
View the Dorfromantik Steam page
8. Tiny Glade
A soft castle scene uses hand-drawn lettering. At 293 characters, the short description approaches the limit and ends with what is missing: no management, combat or goals.
Top tags: Building, Relaxing, Design and Illustration, Sandbox and Cozy.
About section: About 800 characters, with three images.
What it does well: Art and tags agree on a cozy mood. The no-goals line filters out players who want a challenge. The product is visual, so the page lets images carry it.
View the Tiny Glade Steam page
9. Peglin
A green goblin stands beside a chunky white wordmark. The short description names the genre in its first sentence: “a Pachinko Roguelike.”
Top tags: Deckbuilding, Roguelike, Roguelite, Pinball and Turn-Based.
About section: About 900 characters, with a three-item feature list and one image.
What it does well: It coins a short genre label that readers can repeat. Pinball backs it up with a niche tag that fits the pegs-and-orbs concept.
10. WEBFISHING
A hand-lettered logo, red fish and smiling cat give the capsule an openly casual look. The entire 84-character short description reads: “a multiplayer chatroom-focused fishing game! Relax and fish (on the web!)”.
Top tags: Fishing, Multiplayer, Casual, Cute and Character Customization.
About section: About 850 characters, with four short all-caps headings.
What it does well: It uses far less than the character limit because the pitch is one clear idea. Take that as a reminder to be specific, not a reason to write less: the typical SteamBuddy description uses 214 characters.
View the WEBFISHING Steam page
Patterns across these Steam pages
- Specific genre language comes first. Every example states its genre or hook in the first line. Labels such as roguelike, deckbuilder, pachinko, management, building strategy and diorama builder say more than “adventure game”.
- Capsule, description and tags agree. Conflicting signals leave players unsure what they are looking at.
- Niche tags help matching. Lovecraftian, Pinball and Design and Illustration describe specific interests. Steam's tag docs say the top five tags describe your game, while the top 20 determine its eligible tag pages and recommendation views, including similar-game views. Order them deliberately.
- Video support varies. These pages have one to five videos. Mechanics that are hard to explain in a still, as with Loop Hero and DREDGE, get more video support.
- About sections support skimming. Most use headings, bullets or both. Visual games such as Tiny Glade and WEBFISHING keep text short; systems games such as Dorfromantik and DREDGE organize longer pitches.
How to optimize your own Steam store page
Start by auditing your page against similar games. Fix the capsule and short description first, then tags, screenshots and the About section. SteamBuddy turns the audit into a ranked to-do list. This Hades example orders fixes by likely impact and adds an effort tag to each.
The audit also benchmarks against the genre. Here, Hades is compared with 555 released Action Roguelike games: 11 screenshots against a typical 10, 20 tags against a typical 20 and a 155-character short description against a typical 242.
SteamBuddy's rewrite tools provide three short description options, a tag order, an About opener and a capsule artist brief you can paste into Steamworks.
If you would rather have someone handle the rewrite, SteamBuddy also offers done-for-you copy rewrites, and the GAMES.GG indie game marketing team can work on the page with you.
Steam store page checklist
Each item comes from Steam's documentation or the patterns above.
Capsule and first impression
- Header capsule is 920x430, with a legible logo and clear genre signal.
- Small capsule has its own crop, with the logo nearly filling the frame (Steamworks asset specs).
- Capsule contains only game art, the title and an official subtitle,no scores, awards or calls to action.
- Check the capsule on a shelf beside similar games, not alone.
Short description, video and screenshots
- The first sentence states the genre or hook.
- Stay within 300 characters and use specifics, not filler or studio history.
- The first trailer shows gameplay early.
- Include at least five screenshots, at 1920x1080 or higher in 16:9. Lead with the strongest gameplay. The examples above have seven to 23; the SteamBuddy dataset shows nine for a typical game and 10 for top games.
- Mark at least four screenshots suitable for all ages so they can appear in places such as the front-page hover.
Tags and About section
- The top five tags accurately describe the game and match the capsule's genre and tone.
- Use all 20 tag slots, with the top 15 sorted by relevance.
- Make the About section skimmable with headings or bullets; use GIFs where useful to explain features.
- Set expectations, including what the game does not offer, so the right players can self-select.
- Lead the About section with the genre and hook in natural sentences, placing genre keywords near the top.
After publishing
- Check impressions, visits and click-through rate in the Steamworks traffic breakdown after each change.
- Change one thing at a time so you know what moved the numbers.
Next steps
Run SteamBuddy's free Steam page audit to see your score, ranked fix list and how your capsule looks next to similar games. Once the page is ready, Steam wishlist campaigns from GAMES.GG can bring traffic to it. For the wider plan, see our guides on how to market your game and when to start marketing.
