Krafton plans a March 2027 content update for PUBG: BATTLEGROUNDS to mark the battle royale's 10th anniversary. The publisher outlined the anniversary push during its November 10 third-quarter earnings call, putting March at the center of its plans for the game next year.
Chief financial officer Bae Dong-geun described a broader anniversary-year schedule beyond that update. Krafton plans major collaborations and seasonal events throughout 2027, with collaboration content planned almost every month. Players can expect the celebrations to continue beyond the anniversary month itself.
The plans come after a weaker quarter for Krafton's PC business. Third-quarter operating profit fell 35.5% year over year to 225 billion won, while revenue rose 11.6%. Fewer paid content releases affected PC sales, while development and marketing expenses also weighed on profitability.
PUBG equipment inventory
Collaborations and a wider PUBG slate
Before the anniversary year begins, Krafton's fourth-quarter 2026 plans include collaborations with Bentley and IVE. The company expects those crossovers to help its PC business recover sales after the quieter paid-content schedule in the third quarter.
The franchise's expansion also includes PUBG: DED.NET, which is targeting a 2027 launch. It is one of five Gamescom titles Krafton plans to release next year. CEO Kim Chang-han said the company is continuing pre-release testing and gameplay improvements, so individual launch schedules may change.
Krafton's longer-term plans for PUBG: BATTLEGROUNDS gameplay include expanding user-generated content and collaborations with external IP. The company wants PUBG to become a platform for more types of content, giving player-created experiences a place alongside its branded collaborations and seasonal events.
